Sr Director, Product Management (Dealer Marketing Solutions)

Location: Virtual US, United States of America

Company

hirify.global provides data and software services for the vehicle lifecycle and other asset-protection markets, serving approximately 235,000 partners and customers in more than 90 countries.

What you will do

• Own the roadmap, performance, pricing, P&L, and customer outcomes for the On Demand and Journey dealer marketing programs.
• Lead dealer, agency, OEM, and internal discovery; validate problems, size opportunities, analyze competitors, and maintain an ongoing voice-of-customer program.
• Define the next-generation omni-channel platform across email, SMS, direct mail, digital, and in-store channels, including audience management, segmentation, automation, and measurement.
• Write product requirements and acceptance criteria, manage the backlog, prioritize tradeoffs, sequence incremental delivery, and define migration plans for existing dealers.
• Partner with Engineering, Marketing Operations, fulfillment, Sales, Customer Success, Legal, and Finance on delivery, campaign execution, launch readiness, and performance reviews.
• Unify customer data, identity, consent, and coordinated marketing across Dealer Solutions products while leading and mentoring product managers.

Requirements

• Bachelor's degree required; MBA preferred.
• 10+ years of product management experience in an Enterprise SaaS environment, including 4+ years leading and developing product teams.
• Experience owning a martech, CRM, marketing technology, or customer engagement platform, ideally including replatforming without disrupting the running business.
• Track record taking products from discovery through definition and launch to measurable revenue contribution.
• Experience owning product P&L, pricing, packaging, financial models, business cases, and ROI frameworks.
• Strong customer discovery, problem framing, opportunity sizing, requirements writing, prioritization, executive communication, and cross-functional influence skills.
• Working knowledge of omni-channel campaign orchestration, audience segmentation, marketing automation, deliverability, attribution, data models, integrations, and API concepts.
• Automotive, vehicle lifecycle, dealership technology, or adjacent vertical experience is highly desirable.

Nice to have

• Experience shipping AI or machine-learning capabilities into customer-facing products and using AI tools or rapid prototyping.
• Understanding of AI search and answer engines and their impact on dealer inventory, offers, and content syndication.
• Familiarity with customer data platforms, identity resolution, and TCPA, CAN-SPAM, and CCPA privacy frameworks.
• Fixed-operations and service marketing experience, including service scheduling, declined services, and owner retention programs.

Culture & Benefits

• Full-time remote role based in the US.
• Hands-on, evidence-driven product work in a transformation-focused environment.
• Responsibility for maintaining service levels, campaign performance, and dealer satisfaction while the new platform is developed.
• Collaboration across Engineering, Marketing Operations, Sales, Customer Success, Legal, and Finance.