Marketing Campaign Specialist, Concerts (EDM)

Location: Calabasas, CA, USA; in-office work and work at various on-site event locations required. This is not a remote position. Frequent travel to events during evening and weekend hours may be required.

Salary: $68,000–$85,000 USD annually.

Company

Insomniac produces large-scale electronic music concerts, club nights, festivals, and immersive live events for millions of attendees worldwide.

What you will do

• Create and execute 360 marketing campaigns for branded shows and festivals across digital advertising, social media, integrated technology, and street marketing.
• Coordinate with executive producers, marketing leads, artists, managers, internal teams, external partners, and genre-specific media.
• Develop cultural campaigns and short-form content for house and techno brands, including messaging, creative assets, reels, and TikTok content.
• Manage project budgets, third-party campaigns, contractors, approvals, meetings, communications, and marketing workflows.
• Analyze ticketing, website, social media, and digital advertising data; adapt campaigns and report audience growth and engagement.
• Oversee on-site marketing execution across media, social, and street teams at assigned events.

Requirements

• 3+ years of relevant experience in marketing and/or music.
• Deep knowledge of electronic music, artists, genres, culture, and Insomniac brands, including house and techno subgenres and their subcultural nuances.
• Proven ability to lead and execute complex, high-volume marketing campaigns.
• Strong attention to detail, multitasking, adaptability, and systematic execution under tight deadlines.
• Ability to lead meetings as an articulate, personable, and solution-oriented speaker.
• Ability to write marketing copy in the voice and tone of distinct brands.
• Ability to work off-hours at short notice when needed.
• Must be able to tolerate loud noise, busy environments, and changing temperatures at event sites.
• Applicants for employment in the U.S. must already possess work authorization that does not require visa sponsorship.

Nice to have

• Experience with marketing tools, Photoshop, HTML, and Google Analytics.
• Current awareness of electronic music trends, unreleased tracks, label imprints, emerging sounds, and SoCal nightlife.
• Familiarity with the visual and tonal differences between open-air house events and underground warehouse experiences.

Culture & Benefits

• Work alongside teams producing concerts, club nights, and festivals with large-scale lighting, sound, art, theatrical, and special-effects production.
• The position is full time and based in the office, with additional on-site event work.
• Evening and weekend work and frequent event travel are required as needed to meet deadlines and support events.
• Equal employment opportunity and reasonable accommodation are provided in accordance with applicable laws.