Director, Content Analytics (AI)

Location: New York, United States; hybrid schedule requiring office attendance at least four days per week

Salary: $130,000–$200,000 yearly, plus bonus and long-term incentive eligibility.

Company

hirify.global is a media and entertainment company producing and distributing film, television, streaming, news, sports, and entertainment content across brands including NBC, Bravo, and Peacock.

What you will do

• Lead content performance and audience analytics for NBC and Bravo across linear television and Peacock.
• Translate Nielsen and first-party data, cross-platform KPIs, and complex analyses into recommendations and presentations for senior stakeholders and external partners.
• Develop linear ratings forecasts and audience projections using historical performance, marketplace trends, and viewing behavior.
• Partner with Programming, Scheduling, Marketing, Ad Sales, Finance, Communications, Strategy, and Consumer Insights on content, audience growth, scheduling, promotion, and franchise decisions.
• Oversee data requirements and self-service data products with Operations and Technology teams, owning projects from planning through delivery.
• Lead, develop, and mentor a high-performing analytics team while applying AI to accelerate analysis and identify trends.

Requirements

• 8+ years of experience in the media and entertainment industry working with large, complex Nielsen and first-party datasets and advanced analytical tools.
• Expertise in Nielsen measurement methodology and reporting systems including NPower and NNTV, with complex segmentation analysis experience across linear and streaming platforms.
• Ability to communicate persuasively with stakeholders at all levels, including executive leadership, and present confidently in senior forums.
• Strong knowledge of the streaming and media landscape, including scripted and unscripted content.
• Ability to derive insights, conclusions, and recommendations from ambiguous or unstructured data from disparate sources.
• Experience using AI tools to automate repetitive work, synthesize large datasets, and identify themes, patterns, and trends.
• Collaborative, accountable, detail-oriented leadership style with intellectual curiosity and the ability to drive projects of varying scope.
• Bachelor’s degree in a relevant quantitative or analytical field.
• Advanced proficiency in Excel, PowerPoint, SQL, and Tableau.

Nice to have

• Experience supervising entry-level and mid-career employees.

Culture & Benefits

• Inclusive, collaborative, and equitable culture focused on respect, authenticity, and data-driven decision-making.
• Company-sponsored medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, discounts, and other benefits.
• Hybrid work arrangement with the current requirement to work from the office at least four days per week; in-office requirements may change.

Hiring process

• External candidates may be required to attend an in-person interview at an hirify.global location before a hiring decision.
• Reasonable accommodation support is available during the application and recruitment process for qualified individuals with disabilities or disabled veterans.