Director, Analytics Insights (Adtech)

Location: New York, New York; hybrid work.

Salary: $150,000–$195,000 per year.

Company

hirify.global is a marketing and advertising firm founded in 1989, headquartered in New York City with offices in Los Angeles and Toronto.

What you will do

• Build clear, concise dashboards that present information in an intelligent and digestible way.
• Partner with media planning and brand strategy teams to develop KPIs and reporting methodologies aligned with campaign and brand goals.
• Analyze reported data, identify relevant insights, and deliver concise recommendations to internal and external clients.
• Manage client expectations across multiple engagements and communicate with client analytics teams and senior leadership, potentially including CMOs.
• Identify opportunities to productize and sell revenue-generating analytics solutions to internal and external clients.

Requirements

• Thorough understanding of digital and linear/traditional metrics from both brand and direct-response perspectives.
• Track record of building analytics approaches across a broad mix of clients, with strong business acumen and superior client service skills.
• Strong analytical skills, including analyzing raw data, drawing conclusions, and summarizing actionable recommendations with forecasted outcomes and implications.
• Thought leadership in digital advertising, digital media strategy, and standard media measurement.
• Excellent verbal and written communication skills, including explaining technical findings in layman’s terms.
• Expertise with relevant advertising, analytics, research, visualization, scripting, database, and office tools, including DoubleClick/DART, MediaMind, Omniture, Google Analytics, SQL, Python, R, Tableau, and Microsoft Office.
• Experience coordinating efforts across various teams and offices.
• Support for and advocacy of diversity, equity, and inclusion.

Nice to have

• Experience building teams and managing, training, and mentoring junior digital analytics staff.
• Experience with mobile, social, and tablet measurement and multi-touch attribution.
• Experience building customized multi-channel attribution models using platforms such as VisualIQ, Adometry, Convertro, or C3.
• Experience with ad servers, verification tools, demand-side platforms, site and app analytics, social listening, data management platforms, research vendors, market mix modeling, and self-serve analytics platforms.
• Senior-level relationships with qualitative digital metric companies such as Vizu, Dynamic Logic, ComScore, Dimestore, or Symphony IRI.

Culture & Benefits

• Hybrid work environment with a focus on belonging, inclusion, and diverse perspectives.
• Health, life, and disability insurance, retirement savings plans, and company-paid holidays.
• Unlimited paid time off, mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance, and fitness reimbursement.
• Discretionary bonus and competitive total rewards package.