Social Media Lead (AI)

Location: Remote across the United States; offices in New York, San Francisco, Seattle, London, Paris and Tel Aviv.

Salary: $130K–$200K annually for candidates in the U.S.; the range may vary outside the U.S.

Company

Runway builds AI and world models that simulate the world by merging art and science.

What you will do

• Set Runway's social strategy, creative standards and always-on editorial calendar around major launches.
• Define distinct roles and content approaches for X, Instagram, TikTok, YouTube, LinkedIn and emerging community platforms.
• Build distribution plans for model launches, research releases, product updates, film festivals and conferences.
• Partner with Research, Product, Comms, Brand, Community, creators and partners to develop credible, native social moments.
• Guide researchers, engineers and executives in sharing their work and coordinate amplification of high-performing posts.
• Establish scorecards and use social insights, reach, awareness, demand and campaign-lift data to improve performance.

Requirements

• 5+ years of experience in strategic social or related marketing programs.
• Experience building social strategy and its operating model, including prioritization, agency and contractor management, workflows, measurement and executive alignment.
• Excellent editorial judgment and strong understanding of native content across X, Instagram, TikTok, YouTube and LinkedIn.
• Fluency across film, art and creators, AI and startups, venture capital and Silicon Valley, with the ability to translate technical research for broad audiences.
• Experience with performance and brand measurement, including separating correlation from impact and running disciplined tests.
• Hands-on familiarity with generative AI tools, including Runway.
• Ability to work effectively in a fast-moving environment where priorities shift with each launch.

Nice to have

• 2+ years at a top-tier technology, consumer, media or entertainment company.

Culture & Benefits

• Full-time role with remote work available across the United States.
• Creative, open-minded, caring and ambitious working environment.
• Commitment to diversity, equal opportunity and pay equity.
• Employees are encouraged to bring their full selves to work regardless of race, gender identity or expression, sexual orientation, religion, origin, ability, age or veteran status.