Social Media Manager (Education)

Location: Remote

Company

hirify.global provides online professional education through a family of education brands, serving more than one million learners annually.

What you will do

• Own organic social strategy and editorial planning across Instagram, TikTok, LinkedIn, Facebook, YouTube, Reddit, and emerging channels, adapting content for educators, school leaders, alumni, and other audiences.
• Concept, script, film, edit, caption, and publish short-form videos; appear in talking-head content and live social events; create graphics, carousels, stories, copy, and promotional assets using Canva, CapCut, or comparable tools.
• Manage daily community engagement, including comments, direct messages, tags, audience conversations, and routing admissions-related questions to the appropriate team.
• Track audience growth, reach, engagement, video performance, website traffic, leads, guide downloads, and applications attributable to organic social; use reporting, experiments, and audience insights to improve results.
• Manage existing external influencer partnerships, including briefs, content review, approvals, deliverables, renewals, payment coordination, budgets, and ROI.
• Collaborate with content, design, paid media, and other marketing colleagues; occasionally support events and content opportunities requiring travel.

Requirements

• Approximately 2–4 years of professional experience managing organic social accounts for an employer, organization, or agency client, with ownership of deliverables and accountability for KPIs. Personal influencer accounts alone do not meet this requirement.
• Professional portfolio or relevant work samples showing organizational or client accounts, personally produced short-form videos, and ideally measurable outcomes. Redacted or anonymized case studies are accepted for confidential work.
• Direct experience planning, filming, editing, and publishing short-form brand video, appearing on camera, and supporting live social content.
• Strong social copywriting and hands-on experience with Canva, CapCut, or comparable design and editing tools.
• Evidence of audience growth, with the ability to explain owned KPIs, achieved results, and changes made based on data.
• Familiarity with engagement, website traffic, lead or application attribution, testing, reporting dashboards, campaign tracking, and performance reviews.
• Experience adapting tone, formats, and channels for distinct audiences; engaging communities through comments and direct messages; and managing multiple priorities within a marketing team.

Nice to have

• Education or edtech experience, previous influencer-program coordination, Reddit knowledge, and a related bachelor's degree.
• Familiarity with Sprout Social, ClickUp, or comparable social management, analytics, and project-management tools.
• Experience in consumer brands, nonprofit or mission-driven organizations, corporate environments, or other settings with professional social channels and measurable results.
• Ability to use AI for ideation, research, repurposing, or productivity while maintaining originality and brand standards.
• Occasional travel availability.

Culture & Benefits

• Remote, full-time individual-contributor role with meaningful ownership of social strategy and creative execution.
• Work on a mission-driven education ecosystem serving teachers, future educators, alumni, and school leaders.
• Collaborate with content, design, and marketing colleagues while retaining autonomy over daily creative work.
• Connect organic social activity to measurable engagement, leads, applications, and influencer-program performance.
• Inclusive workplace committed to diversity, respect, and equal opportunity.

Hiring process

• Recruiter conversation covering professional social media experience, interests, expectations, and fit.
• Hiring manager conversation with review of work, short-form video approach, audience segmentation, strategy, and results.
• Team or cross-functional conversation, followed by a final conversation and decision; finalists may optionally meet additional content teammates.
• Application deadline: October 30, 2026.