Social Media Manager

Location: Remote; role location listed as New York City, New York, United States. Required overlap with the US and Canada.

Salary: USD $3,000–$4,500 per month, based on experience and expertise.

Company

Premium direct-to-consumer pet brands selling stainless steel cat water fountains, filters, accessories, and dog products through Shopify, Amazon, and Chewy.

What you will do

• Own organic content strategy for two brands across Instagram, TikTok, Facebook, and other social channels.
• Plan content calendars one week ahead for each brand and platform, balancing community content with content designed to reach new audiences.
• Create and publish content daily, including hooks, captions, short-form videos, graphics, stories, and trend-based posts published the same day.
• Repurpose creator and user-generated content into organic posts and provide feedback to the creator team.
• Manage comments, direct messages, the Facebook group, tagged mentions, and customer issue escalation within the required timeframes.
• Review weekly performance data, prepare Monday reports, set KPI targets, and update the department scorecard.

Requirements

• 2+ years of hands-on experience personally running organic social for a DTC or consumer brand, including creating and publishing content rather than only approving it or managing an agency.
• Proof of accounts grown and measurable results achieved; examples will be requested.
• Ability to manage two brands across every social channel and tailor content to each platform instead of copying the same post.
• Ability to create clean, on-brand graphics and stories independently in Canva, Figma, or similar tools.
• Ability to write strong hooks and captions and shoot and edit short-form video to a solid standard.
• Daily use of TikTok and Instagram with the ability to identify trends before they peak.
• Data-driven approach using saves, shares, reach, and engagement metrics to adjust content.
• Native-level written English.
• Availability for US and Canada time-zone overlap, with no issue working overtime or weekends when needed.
• Strong cultural fit with the stated values, enthusiasm for helping scale the company, and willingness to work closely with the founder.

Nice to have

• Experience with pet, home, or wellness brands.
• Experience working with creators or user-generated content.

Culture & Benefits

• Fully remote work in a lean, senior team.
• Fast-moving environment with significant individual impact and direct collaboration with the founder.
• Culture focused on continuous improvement, speed, smart use of AI and tools, data-driven decisions, and overdelivery.
• Daily publishing, rapid trend execution, community responses within 24 hours, and hands-on ownership are expected.

Hiring process

• Application and screening.
• Test project.
• Technical interview followed by a culture-fit interview.