Sr. Manager Marketing, Consumer Products - Motorsports

Location: Henderson, Nevada, USA; full-time, on-site. Requires work at sporting events and approximately 30% domestic and international travel.

Company

Insomniac, part of hirify.global, produces large-scale music festivals and events and is expanding into motorsports apparel and merchandise with global brands and partners.

What you will do

• Develop and execute integrated retail and consumer-products marketing plans supporting fan engagement, ecommerce, wholesale, retail experiences, and commercial objectives.
• Lead campaign planning and end-to-end execution across social media, digital advertising, email, public relations, influencer, partnership, retail, and on-site activation channels.
• Translate intellectual-property brand direction into campaign strategies, briefs, launch plans, creative assets, timelines, and success measures.
• Manage agencies, vendors, marketing partners, approvals, deliverables, risks, and cross-functional dependencies.
• Manage marketing budgets, forecast spend, track invoices, analyze ROI and campaign performance, and report recommendations to senior stakeholders.
• Support press and publicity initiatives, product photography, retail marketing, promotional packages, race-event activations, and stakeholder partnerships.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Fashion Marketing, Retail Management, a related field, or equivalent relevant experience.
• 8+ years of progressively complex experience in retail marketing, fashion marketing, consumer-products marketing, brand marketing, ecommerce marketing, or a related field.
• Experience independently developing and executing integrated campaigns across digital, social, retail, activation, public relations, influencer, and partnership channels.
• Experience managing campaign, agency, media, production, or activation budgets and analyzing marketing performance, return on investment, and cost efficiency.
• Experience partnering with creative teams, external agencies, vendors, retail partners, and cross-functional stakeholders.
• Strong understanding of retail and consumer marketing, fan or customer engagement, ecommerce, product marketing, and consumer trends.
• Ability to manage multiple complex campaigns and workstreams, prioritize effectively, and meet deadlines with limited oversight.
• Strong analytical, financial modeling, budget management, critical-thinking, problem-solving, written, verbal, and presentation skills.
• Advanced proficiency with Microsoft Excel, Word, PowerPoint, Google Sheets, Google Docs, project management, digital marketing, and reporting tools.
• Ability to work in high-growth, evolving environments; create structure, manage ambiguity, take ownership, and exercise sound judgment.
• Valid passport and willingness to travel approximately 30%, including internationally.
• U.S. work authorization that does not require visa sponsorship by Insomniac.

Culture & Benefits

• Work in a collaborative, creative environment focused on fan and consumer experiences across music, motorsports, and culture.
• On-site work at an open-concept office and sporting-event locations.
• Availability for holidays, evenings, and weekends is required when needed to meet deadlines.
• Work may involve loud noise and drastic temperature changes at event locations.
• Support is available for reasonable disability and religious accommodations.