Manager - Regional Marketing and Strategy - Sonic (Marketing Strategy)

Location: Atlanta Support Center, United States. Travel required: 10–15% for regional market visits and franchisee meetings.

Company

hirify.global is a multi-brand restaurant company operating more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

What you will do

• Analyze market-level sales, traffic, share, and consumer data to identify regional growth opportunities and build size-of-prize estimates and business cases.
• Develop and execute regional marketing plans with Field Marketing, Integrated Marketing Communications, Operations, and Brand Experience partners.
• Manage project plans, timelines, deliverables, and multiple regional initiatives through on-time execution.
• Design and manage in-market tests, including objectives, test/control design, KPIs, performance reads, and scale/refine/stop recommendations.
• Track program KPIs, build dashboards and post-program evaluations, and translate consumer and regional insights into recommendations.
• Present strategy, progress, risks, and recommendations to the Director and brand leadership.

Requirements

• Four-year degree in Marketing, Business, Economics, or a related field; MBA preferred.
• At least 5 years of experience in marketing, strategy, consulting, analytics, or a related field.
• Strong analytical skills, including interpreting data, sizing opportunities, and building clear business cases.
• Experience designing and reading in-market tests, including test/control design and incrementality.
• Advanced proficiency in Excel, including pivot tables, SUMIFS, and INDEX/MATCH, and PowerPoint for executive storytelling.
• Experience using Tableau, Power BI, or similar analytics platforms for self-service data analysis.
• Project management experience, with the ability to manage competing timelines and deliver initiatives on time.
• Ability to influence and collaborate with cross-functional partners without direct authority.
• Excellent oral and written communication skills.

Nice to have

• At least 2 years of experience in QSR, retail, or hospitality, ideally involving regional, local, or multi-market marketing.
• MBA.

Culture & Benefits

• Full-time role supporting Sonic’s transition from a national calendar to regional marketing plans.
• Work involves collaboration across National Marketing and Strategy, Integrated Marketing Communications, Field Marketing, Operations, Brand Experience, Data and Analytics, and Consumer Insights.
• The regional approach is new to the organization and requires comfort with ambiguity, a data-driven approach, bias for action, and the ability to advance several projects simultaneously.
• Regional travel and franchisee meetings are required 10–15% of the time.