Marketing Manager - Integrated Campaigns

Location: Hybrid position in Holland, Michigan, United States; four days per week in the Design Yard office and one day working from home.

Company

hirify.global designs modern products and supports sustainability, equity, and social-impact initiatives.

What you will do

• Translate customer journey, audience, and campaign strategies into actionable external campaign plans, briefs, activation plans, and deliverables.
• Lead integrated campaigns across sponsored content, web, email, social, PR, paid media, events, and other channels.
• Coordinate timelines, deliverables, dependencies, risks, and activation across teams and communicate campaign progress, results, and recommendations.
• Convert thought leadership, research, events, webinars, product stories, and editorial content into promotional campaigns.
• Lead end-to-end production and promotion of hirify.global’s podcast, including editorial planning, topic development, guest coordination, production management, and promotional activation.
• Develop joint marketing programs with strategic partners and improve campaign workflows, templates, consistency, efficiency, and scalability.

Requirements

• 5–7 years of experience in B2B marketing, integrated campaigns, or digital marketing roles.
• Proven ability to execute complex, multi-initiative campaigns across industries and audience segments.
• Hands-on experience translating established strategies into campaign plans, creative briefs, content requirements, deliverables, and activation programs.
• Experience promoting thought leadership, research, webinars, events, editorial content, or integrated demand generation campaigns.
• Experience working cross-functionally with sales, product, creative, and leadership teams.
• Exceptional communication, planning, and stakeholder management skills.
• Data-informed mindset with the ability to use campaign performance insights to improve execution.

Nice to have

• Experience producing podcasts, webinars, video series, or similar editorial programming.

Culture & Benefits

• Purpose-driven environment focused on design, sustainability, equity, and inclusion.
• Equal opportunity employment for applicants from diverse backgrounds, including veterans and people with disabilities.
• Reasonable accommodations are available throughout the application, interview, and employment process.
• Applications are generally closed within 45 days and remain open for at least 5 days; candidates are encouraged to apply promptly.

Hiring process

• hirify.global participates in E-Verify Employment Eligibility Verification.
• Applicants requiring reasonable accommodation should contact hirify.global Talent Acquisition.