Manager, Insights & Business Strategy, GCS

Location: London, United Kingdom

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and audience intelligence to support personalised marketing and client growth.

What you will do

• Support a Business Director with regular points of view and presentations.
• Develop and deliver audience insights for hirify.global’s worldwide clients.
• Deliver bespoke research projects from inception to completion using qualitative and quantitative methodologies across clients and categories.
• Write research questionnaires and script them using syndicated survey tools.
• Advise clients and internal teams on audience and category behaviour, cultural trends, and media data.
• Own and promote the use of Brandwatch, TGI, Choices, Euromonitor, and hirify.global proprietary data sources while coaching junior Audience Team members.

Requirements

• 3–4 years of experience in an audience, research, or insight role within an agency, research company, or media owner environment.
• Experience working in a global research or media planning and buying agency, or a strong interest in how data and insights drive media strategy.
• Experience using industry research data such as TGI and social listening tools such as Brandwatch.
• Experience managing junior team members and multiple technical stakeholders.
• Research experience covering cultural trends and human behaviour through desktop research and qualitative and quantitative methods.
• Ability to read and understand datasets in Excel, manipulate and reshape data, and manage multiple workstreams.
• Strong presentation, writing, interpersonal, communication, creative thinking, critical thinking, and time-management skills.
• Media industry knowledge, understanding of media data, curiosity about people and behaviour, and a scientific, flexible, and learning-oriented mindset.

Nice to have

• Experience or interest in producing cultural insight columns, client reports, and thought leadership pieces.

Culture & Benefits

• Maternity cover position within the Audience Team.
• Collaborative environment requiring teamwork, flexibility, alternative problem-solving approaches, and management of multiple stakeholders.
• Opportunities to learn and take ownership of industry tools, syndicated datasets, and proprietary audience intelligence sources.
• Team-oriented culture with coaching responsibilities and social interaction.