Performance Marketing Manager

Location: Atlanta, Georgia, United States (Remote)

Company

hirify.global is an online university expanding access to education for learners and employers through a global community.

What you will do

• Plan, launch, manage, and optimize B2C paid media campaigns across Google Ads, Meta, LinkedIn, and other relevant channels.
• Own campaign structure, targeting, bidding, budget pacing, tracking, media planning, testing, and optimization.
• Monitor the funnel from lead generation through applications and enrollment, identifying drop-offs and coordinating improvements.
• Align campaign activity with Sales, Admissions, Creative, Marketing Operations, website, and digital teams.
• Maintain dashboards, reporting, forecasts, documentation, project timelines, and clear recommendations.
• Manage paid media and demand-generation vendors and use AI tools to support research, analysis, campaign development, and workflows.

Requirements

• At least four years of B2C hands-on performance marketing or demand generation experience.
• Demonstrated experience managing paid B2C campaigns targeting U.S. audiences.
• Strong working knowledge of Google Ads and Meta Ads.
• Evidence of improving downstream conversion and acquisition efficiency beyond generating inexpensive leads.
• Experience working with Sales on a considered-purchase journey or multi-stage conversion funnel.
• Proficiency with HubSpot or a comparable CRM, GA4, campaign attribution, and reporting tools.
• Strong analytical skills and the ability to build realistic plans from historical data.
• Experience briefing creative teams, coordinating vendors, and managing cross-functional projects.
• Clear communication, reliable follow-through, and comfort raising concerns constructively.

Nice to have

• Experience with LinkedIn Ads.
• Higher education or adult learner acquisition experience.

Culture & Benefits

• Join a motivated, creative, and innovative marketing team focused on testing ideas and solving challenges.
• Work cross-functionally with Sales, Admissions, Creative, and Marketing Operations.
• Have room to shape campaigns and see the impact of marketing work on learner enrollment.
• Work in an evolving environment where programs, messaging, priorities, and enrollment needs may change.
• Operate as an individual contributor with direct responsibility for execution and project ownership.