Performance Marketing Manager (EdTech)

Location: Remote; based within CET ±3 hours with at least 2 hours of overlap with US Eastern Time

Salary: $4,500–$5,000 gross per month

Company

Online education company offering online master’s degree programs in partnership with US universities.

What you will do

• Launch paid acquisition from scratch for new online master’s degree programs.
• Own acquisition strategy, budgets, and hands-on campaign execution across Meta Ads, Google Ads, and YouTube.
• Build, test, and scale acquisition funnels for a high-ticket B2C product from first impression through qualification, consultations, and enrollment.
• Optimize qualified prospect acquisition and CAC using CRM data, sales call transcripts, and funnel conversion rates.
• Test audiences, messaging, offers, creative formats, landing pages, and acquisition hypotheses; scale effective combinations.
• Set up advertising accounts, pixels, conversion events, and tracking while collaborating with Sales, analytics, engineering, designers, content producers, and external partners.

Requirements

• 4+ years of experience in performance marketing or user acquisition.
• Recent hands-on experience managing Meta Ads and Google Ads, including audience acquisition through YouTube.
• Experience in acquisition-first or paid-marketing-first companies where paid acquisition is a core revenue driver.
• Proven customer acquisition experience for high-ticket B2C products through qualification, consultations, and sales conversations; experience with products priced at $10,000+ is strongly preferred.
• Personal management of monthly advertising budgets of $50,000–$100,000 or more with measurable business results.
• Experience launching acquisition from scratch, including account and tracking setup, initial hypothesis testing, identifying effective audience, offer, and creative combinations, and scaling campaigns.
• Strong Meta Ads expertise covering campaign structure, audience testing, pixel and conversion setup, creative experimentation, and budget optimization.
• Hands-on Google Ads expertise beyond Search, particularly YouTube and video-led acquisition for consideration-stage products.
• Full-funnel analytical skills with CAC, ROMI, lead-to-call and call-to-sale conversion rates, CRM data, and BI data.
• Practical experience with GA4, Google Tag Manager, advertising pixels, conversion tracking, conversion-event definition, and tracking validation.
• Experience testing offers, ad copy, creatives, and landing pages, and writing briefs for designers, content producers, and external partners.
• Ability to work independently in a new product environment with limited historical data and no established acquisition playbook.
• AI tools are part of the day-to-day workflow.
• Full professional English.
• Availability within CET ±3 hours with at least 2 hours of overlap with US Eastern Time.

Culture & Benefits

• Full-time remote contract with a flexible schedule.
• International team of thoughtful and driven professionals.
• Software licenses and remote-work tools provided, including Slack, Miro, Notion, and Zoom.
• Gross monthly compensation of $4,500–$5,000.