Performance Marketing Manager (AI)

Location: Remote from Podgorica, Montenegro; based within CET ±3 hours with at least 2 hours of overlap with US Eastern Time.

Salary: $4,500–$5,000 gross per month.

Company

hirify.global develops online master's degree programs in partnership with US universities.

What you will do

• Launch paid acquisition from scratch for new online master's degree programs.
• Own acquisition strategy, budgets, and hands-on campaign execution across Meta Ads, Google Ads, and YouTube.
• Build, test, and scale high-ticket B2C acquisition funnels from ad impression through qualification, consultations, and enrollment.
• Optimize qualified prospect acquisition and customer acquisition cost using CRM data, sales call transcripts, and funnel conversion rates.
• Develop and test audiences, messaging, offers, creative formats, and landing pages; turn research into briefs for designers, content producers, and external partners.
• Set up advertising accounts, pixels, conversion events, and campaign tracking, and work with Sales to improve lead quality and build a qualified waitlist.

Requirements

• 4+ years of experience in performance marketing or user acquisition, with recent hands-on management of both Meta Ads and Google Ads, including YouTube audience acquisition.
• Experience in acquisition-first or paid-marketing-first companies where paid acquisition is a core revenue driver.
• Proven success acquiring customers for high-ticket B2C products through multi-step funnels involving qualification, consultations, and sales conversations; experience with products priced at $10,000+ is strongly preferred.
• Personal experience managing monthly advertising budgets of $50,000–$100,000 or more with measurable business results.
• Experience launching acquisition from scratch, including account and tracking setup, hypothesis testing, audience and offer development, creative testing, and scaling.
• Strong hands-on Meta Ads expertise covering campaign structure, audience testing, pixel and conversion setup, creative experimentation, and budget optimization.
• Hands-on Google Ads expertise beyond Search, particularly YouTube and video-led acquisition for consideration-stage products.
• Full-funnel analytical skills with CAC, ROMI, lead-to-call and call-to-sale conversion rates, CRM data, and BI data.
• Practical experience with GA4, Google Tag Manager, advertising pixels, conversion tracking, conversion event definition, and tracking validation.
• Experience testing offers, ad copy, creatives, and landing pages, and writing briefs for designers, content producers, and external partners.
• Ability to work independently in a new product environment with limited historical data and no established acquisition playbook.
• AI tools are part of the day-to-day workflow.
• Full professional English.

Nice to have

• Experience with products priced at $10,000 or more.

Culture & Benefits

• Full-time remote contract with a flexible schedule.
• International team of thoughtful and driven professionals.
• Software licenses and remote work tools, including Slack, Miro, Notion, and Zoom.