GTM Engineer (Salesforce/AI)

Location: Canada (Remote)

Salary: $130,000–$150,000 per year

Company

hirify.global automates accounts receivable and B2B payments, connecting finance teams, customers, and business systems; its platform serves over 10,000 customers and processes more than 110 million transactions and $257 billion annually.

What you will do

• Own inbound orchestration from form submission or meeting request through first sales representative contact, including lead-to-account matching, qualification, routing, alerts, booking, and handoffs.
• Design signal-based automated plays for Sales and Marketing, including account engagement, champion job changes, renewal, expansion, event, and campaign follow-up triggers.
• Identify and automate low-value work for revenue teams, including CRM hygiene, duplicate prevention, activity capture, stage requirements, follow-up drafts, call summaries, account research, and deal-risk flags.
• Improve account and contact data coverage and accuracy, and evaluate or roll out enrichment and orchestration platforms.
• Build and support integrations across Salesforce, marketing automation, sales engagement, conversation intelligence, and other GTM systems using APIs, webhooks, and workflow platforms.
• Document workflows, ownership, data changes, maintenance procedures, and shutdown processes while following Salesforce governance standards.

Requirements

• 4+ years of experience in a technical GTM role at a B2B SaaS company, such as GTM engineering, RevOps systems, marketing operations engineering, or sales operations automation.
• Deep working knowledge of Salesforce, including objects, fields, flows, validation rules, and relationships among leads, contacts, accounts, and opportunities.
• Hands-on experience building production workflows in at least one automation platform, such as n8n, Workato, Make, Zapier, or Tray.
• Experience with REST APIs, webhooks, JSON, and authentication, including the ability to connect systems using API documentation without vendor assistance.
• Working scripting skills in Python or JavaScript and basic SQL.
• Practical experience using LLMs in workflows, including prompt design, structured outputs, accuracy testing, and appropriate judgment about when not to use AI.
• A measurable track record of shipping automations that saved time or improved conversion, with supporting figures.
• Clear written documentation habits and the judgment to build maintainable systems.

Nice to have

• Experience with Clay or similar enrichment and orchestration tools, including Apollo, ZoomInfo workflows, or Common Room.
• Experience with lead routing and scheduling tools such as LeanData or Chili Piper.
• Experience with intent platforms such as 6sense or Demandbase.
• Familiarity with marketing automation and sales engagement platforms, including HubSpot, Outreach, Salesloft, or Gong Engage.
• Exposure to a data warehouse and reverse ETL, such as Snowflake.
• Experience in a private-equity-backed or fast-scaling SaaS company, or in fintech, payments, or accounts receivable/accounts payable software.

Culture & Benefits

• Regular full-time employment with a remote workplace in Canada.
• Success is measured against a baseline established during the first 30 days, with emphasis on faster pipeline and fewer manual hours.
• hirify.global is an equal opportunity employer committed to diversity and non-discrimination.
• Artificial intelligence tools may support parts of the hiring process, while final decisions remain human.