Streaming Insights Analyst

Location: Hybrid, São Paulo, Brazil

Company

hirify.global is a global media and entertainment company producing and distributing film, television, streaming, news, theme park, consumer product, and experiential content.

What you will do

• Define reports, metrics, and KPIs for subscriber behavior, user experience, content consumption, quality of experience, and marketing attribution.
• Develop and maintain reporting on retention, churn, audience flow, habituation, acquisition drivers, conversions, bitrate, and related streaming metrics.
• Analyze subscriber acquisition, conversion, engagement, preferences, trends, segmentation, and high-risk churn audiences.
• Provide data-driven recommendations for product experience, interface practices, content development, curation, marketing, and sales proposals.
• Prepare data-driven presentations and dashboards for internal stakeholders, including monthly reporting across digital and social platforms.
• Structure social media listening across multiple tools, covering owned channels and emerging trends.

Requirements

• Bachelor’s degree in data science, business analytics, market research, or a related field; a master’s degree is a plus.
• 2+ years of data analysis experience, preferably in media, entertainment, streaming, TVE, digital, or a research agency.
• Knowledge of website and social analytics platforms, including Facebook, Twitter, Instagram, TikTok, YouTube Studio, Emplifi/Social Bakers, and Brandwatch; Comscore is a plus.
• Knowledge of analytics tools such as Google Analytics, Adobe Analytics, and SQL for extracting insights from large datasets.
• Knowledge of data visualization tools such as SQL, Excel, Tableau, Power BI, or equivalent.
• Understanding of subscriber retention, user engagement, and marketing attribution metrics and KPIs.
• Knowledge of segmentation analysis and audience profiling techniques.
• Ability to translate research data into visual, story-driven reports and presentations, with strong analytical, problem-solving, communication, and collaboration skills.
• Fluency in English and Portuguese.
• Applicants must be at least 18 years old and covered by Solutions, NBCU’s Alternative Dispute Resolution Program.

Nice to have

• Master’s degree in a relevant field.
• Comscore experience.
• Experience in media, entertainment, streaming, TVE, digital, or research agency environments.

Culture & Benefits

• Hybrid work arrangement in São Paulo, Brazil.
• Cross-functional collaboration with analytics, content insights, consumer insights, sales insights, product, marketing, and content teams.
• External candidates may be required to attend an in-person interview at an hirify.global location.
• Reasonable accommodation is available during the application and recruitment process for qualified individuals with disabilities or disabled veterans.
• hirify.global provides equal employment opportunities and supports an inclusive workforce.

Hiring process

• Submit a resume or CV through nbcunicareers.com to be considered.
• External candidates may be required to attend an in-person interview before a hiring decision.