Consumer Insights Co-op

Location: Needham, Massachusetts, United States; full-time, 40 hours per week, with a minimum of 3 days per week onsite. The co-op runs from January through June 2027, with no relocation or housing assistance.

Salary: $26–$35 per hour; another stated compensation range is $28–$34 per hour.

Company

hirify.global is a global product design and technology company developing Shark and Ninja consumer products sold through retailers, online channels, and distributors worldwide.

What you will do

• Support and analyze qualitative and quantitative research to uncover consumer trends, insights, innovation opportunities, and pain points.
• Help develop and execute research plans that inform product and marketing decisions.
• Translate consumer feedback, including unmet and latent needs, into recommendations for products and features.
• Collaborate cross-functionally to manage research timelines and resources.
• Synthesize findings into stories that influence brand, product, and executive strategy.
• Design research tools, monitor competitors and market trends, build customer personas and journey maps, and contribute insight-driven ideas to innovation.

Requirements

• Current student in a related bachelor's or master's program, or graduate of such a program within the past year.
• Ability to work full-time, 40 hours per week, with a minimum of 3 days per week onsite in Needham, Massachusetts.
• Strong project management and organizational skills, including the ability to manage multiple priorities.
• Ability to synthesize complex data into clear, actionable insights focused on relevance and impact.
• Curiosity about consumer behavior and behavioral trends, confidence in uncertainty, and willingness to identify opportunities to contribute.
• Ability to recognize and respond to internal team and external stakeholder needs, follow through on commitments, and build trust.
• Open-mindedness and eagerness to learn from data and cross-functional perspectives.
• Ability to thrive in a dynamic, hands-on, fast-paced environment.

Nice to have

• Experience or coursework in market research, consumer insights, psychology, sociology, or related social sciences.

Culture & Benefits

• Early talent program offering industry exposure, meaningful projects, professional development, community events, and opportunities to present contributions to hirify.global leaders.
• Benefits may include medical insurance, HSA with company contribution, sick time, company holidays, retirement plans, paid time off, wellness programs, employee product discounts, product testing opportunities, referral bonuses, and employee stock purchase options, subject to eligibility.
• AI-native culture emphasizing experimentation, adoption of new tools, innovation, inclusion, and continuous learning.