Senior Product Manager, Brand Outcomes, Video and Native Advertising

Location: New York, United States; hybrid working with office attendance generally Monday through Thursday and flexible remote work on Fridays.

Estimated annual base salary: $119,100–$265,400.

Company

hirify.global operates a TV streaming platform and advertising ecosystem across hirify.global devices, The hirify.global Channel, and off-platform environments.

What you will do

• Own the roadmap for brand outcome products across in-stream video and native advertising, optimizing campaigns toward reach, awareness, recall, consideration, and brand lift.
• Define cross-surface campaign planning, pacing, frequency capping, deduplicated reach, shared creative, and unified reporting.
• Work with data science and engineering to develop models for incremental reach, predicted lift, relevance, frequency, delivery, bidding, and creative selection.
• Build brand lift polls, holdouts, experimental designs, and sample sizing into campaigns.
• Own integrations with third-party measurement partners, panel-based currency, and marketing mix models.
• Coordinate with performance video, engineering, data science, sales, research, and operations teams on measurement, pricing, inventory, buying, and viewer experience.

Requirements

• 5+ years of product management experience, including complex or platform-scale products.
• Experience with brand or upper-funnel measurement, including brand lift, reach and frequency, incrementality testing, marketing mix modeling, or attention metrics; ability to assess lift studies and question sample size.
• Experience building advertising products combining targeting, measurement, and optimization, with a working understanding of how machine-learning models are trained and evaluated.
• Experience with advertising products across more than one surface or format, such as video, native, display, or feeds.
• Background in digital advertising, media, marketplaces, or data platforms.
• Familiarity with third-party measurement partners and agency evaluation of brand campaigns.
• Record of shipping products in ambiguous areas and demonstrating results numerically.

Nice to have

• Connected TV or premium video experience.

Culture & Benefits

• Collaborative, fast-paced environment focused on problem-solving, pragmatic innovation, and delivering products to customers.
• Hybrid work model with office attendance generally Monday through Thursday and flexible remote work on Fridays, subject to role and office requirements.
• Health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
• Mental health and financial wellness support, plus local healthcare, commuter, retirement, and other statutory or voluntary benefits where applicable.