Senior Data Product Manager - Marketing

Location: Cologne, Germany; remote work is possible from Germany, with occasional on-site collaboration in Berlin or Cologne.

Company

hirify.global is a European e-pharmacy focused on digital healthcare and online pharmacy services.

What you will do

• Build and shape the new Marketing Data & Measurement team, including its foundations, ways of working, and product capabilities.
• Own the Marketing Data Product roadmap and translate marketing measurement strategy into scalable products for Attribution, Customer Lifetime Value, Marketing Mix Modeling, and incrementality testing.
• Develop the technical foundation of marketing data products with Data Engineering and IT, including data models, pipelines, and integrations.
• Translate marketing business challenges into product opportunities, prioritize features, and improve product adoption and performance.
• Drive measurable business value by embedding data products into marketing decisions and tracking product metrics, stakeholder feedback, and business KPIs.
• Coordinate Marketing, Marketing Analytics, Data Engineering, IT, Product, Analysts, and technical stakeholders while managing backlogs, sprints, dependencies, data quality, and governance through Jira and Confluence.

Requirements

• Several years of experience as a Product Owner or Product Manager in Marketing Analytics, MarTech, or Data Products, ideally with experience building or leading cross-functional teams.
• Strong understanding of marketing and e-commerce, including performance marketing, brand marketing, CRM, customer retention, and data-driven commercial decisions.
• Hands-on experience with Attribution, Marketing Mix Modeling (MMM), and incrementality testing.
• Strong understanding of modern data platforms and technologies, particularly Databricks, dbt, and Power BI, with the ability to collaborate on data models, pipelines, and integrations.
• Experience working in agile environments, including backlog management, sprint planning, and stakeholder coordination using Jira and Confluence.
• Strong stakeholder management and communication skills, including explaining technical concepts and measurement methodologies to senior and C-level stakeholders.
• A hands-on, product-driven mindset and ability to translate business needs into scalable solutions at the intersection of Marketing, Data, and IT.
• Fluent English and German are required.

Nice to have

• Experience in e-commerce, retail, or the healthcare/pharmaceutical industry.

Culture & Benefits

• Full-time role with individually arranged work-from-home options and up to 20 days per year working anywhere in the EU.
• Occasional on-site collaboration may be required at the Berlin or Cologne offices.
• Team-building events, regular celebrations, and a collaborative work environment.
• Professional development through internal and external training.
• Childcare support of €100 per month, mental-health support, a fully funded Deutschland Ticket, and Urban Sports Club membership.