Principal Brand Designer (Fintech)

Location: Philadelphia, Pennsylvania, United States; hybrid

Employment type: Full time

Salary: Not specified

Company

hirify.global is rolling out a new global visual identity across customer and employee touchpoints.

What you will do

• Own, evolve, and govern the visual identity system across channels and regions.
• Develop brand guidelines, governance frameworks, approval processes, templates, visual frameworks, and asset libraries.
• Lead priority brand design projects from concept through production across campaigns, digital channels, sales presentations, events, partnerships, recruiting, and corporate communications.
• Provide creative direction and design feedback to internal partners, agencies, and freelancers while educating teams on brand usage.
• Lead the design execution and rollout of the new global brand identity, including launch assets and scalable applications.
• Partner with executive leadership, Marketing, Product, UX, Sales, and external agencies to align brand expression and audit branded assets.

Requirements

• 8+ years of progressive experience in brand design, visual identity, or visual communications, including substantial hands-on responsibility for complex, multi-channel design work.
• 3+ years providing senior-level design leadership on brand identity systems or major creative initiatives, including creative direction and stakeholder influence; direct people management is not required.
• Experience owning, managing, evolving, and scaling comprehensive corporate brands across multiple channels, regions, markets, and stakeholder groups.
• Demonstrated success leading large-scale brand transformations or rebranding initiatives.
• Experience managing agencies, freelancers, and creative vendors.
• Portfolio demonstrating exceptional design craft, original concept development, scalable visual identity systems, and digital and print execution, with explanations of personal contributions and design decisions.
• Expert knowledge of visual identity systems, typography, composition, color, visual storytelling, and brand governance.
• Advanced proficiency in Adobe Creative Suite, Figma, PowerPoint, and digital collaboration tools.
• Strong understanding of digital marketing, responsive web design, accessible visual communication, content systems, customer experience, print production, digital asset management, and creative workflow systems.
• Working knowledge of AI-enabled creative tools and workflows.
• Exceptional project management, organizational, presentation, and stakeholder management skills, with the ability to influence without direct authority.
• Ability to balance long-term brand evolution with hands-on execution, critique, knowledge sharing, and creative guidance.

Nice to have

• Experience in B2B technology, SaaS, fintech, payments, or enterprise software.
• Experience supporting global organizations with multiple market segments and stakeholders.
• Familiarity with event marketing, partner marketing, product marketing, and executive communications.
• Experience working cross-functionally with Product, UX, Partners, Sales, and executive stakeholders.

Culture & Benefits

• Hybrid work arrangement in Philadelphia, Pennsylvania.
• Role operates as a senior hands-on individual contributor without direct people-management responsibility.
• Success is measured by global brand adoption, brand consistency, reduced off-brand assets, faster creative turnaround, and stakeholder satisfaction.
• Success also includes scalable governance, asset management, approval processes, and adoption of templates and self-service brand resources.