Lead Energy Marketing (Fashion)

Location: Shanghai, Mainland China; onsite role.

Company

hirify.global is a lifestyle and footwear brand focused on self-expression, creative products, and cultural relevance.

What you will do

• Lead the Greater China Energy strategy, roadmap, and seasonal collaboration pipeline in partnership with Global Energy and GC Brand Marketing.
• Identify, assess, and build relationships with external creators, collaborators, cultural partners, agencies, and marketplace partners.
• Develop collaboration briefs and guide projects from initial concept through product creation, sampling, approvals, and launch readiness.
• Coordinate Brand, Digital, Retail, Communications, Creative, Marketplace, Sales, Merchandising, and product creation teams on integrated go-to-market plans.
• Own project plans, timelines, budgets, risks, decisions, and deliverables across internal and external stakeholders.
• Track post-launch performance and partner feedback to improve the future Energy pipeline and ways of working.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• 8+ years of experience in brand marketing, collaborations, energy marketing, cultural marketing, product marketing, or a related discipline, ideally in fashion, footwear, or lifestyle.
• Experience identifying and managing external partners or creators and taking collaboration programs from concept through product and go-to-market execution.
• Working knowledge of product creation, including briefing, design and development milestones, sampling, approvals, and launch readiness.
• Strong understanding of the Greater China consumer, cultural landscape, creator ecosystem, and fashion and sneaker marketplace.
• Strong project management, stakeholder leadership, creative judgment, commercial awareness, and decision-making skills.
• Exceptional verbal and written communication skills, including strategic storytelling, presentations, and partner communication.
• Experience managing agencies, budgets, timelines, and multiple interconnected workstreams.
• Fluency in Mandarin and strong professional English communication skills.

Culture & Benefits

• Collaborative work across global, regional, local, and external teams.
• Culture centered on diversity, self-expression, creativity, imagination, and professional growth.
• Generous benefits packages.