Sr. Staff Technical Program Manager - Ads

Location: Remote - Canada

Company

hirify.global is a commerce platform serving millions of merchants in 175 countries and enabling entrepreneurs and enterprises to grow their businesses.

What you will do

• Drive complex, cross-functional technical programs from problem definition and discovery through planning, implementation, launch, adoption, and optimization.
• Translate strategic priorities into technical roadmaps, program plans, measurable outcomes, and prioritized execution.
• Partner with engineering leaders on architecture, APIs, data flows, distributed services, technical constraints, trade-offs, and dependencies.
• Build advertising platform capabilities across ad serving, targeting and personalization, campaign and budget management, auction and optimization systems, measurement, attribution, experimentation, and advertising data infrastructure.
• Use metrics, instrumentation, reporting, and experiments to evaluate performance, identify risks, and guide decisions.
• Align Engineering, Product, Data Science, Infrastructure, and business stakeholders; improve operational excellence, launch readiness, risk management, communication, and execution predictability.

Requirements

• Extensive experience in technical program management, software engineering, technical product management, or a related technical discipline, with a track record of delivering complex programs involving multiple engineering teams.
• Experience driving large, cross-organizational initiatives from strategy and problem definition through technical execution, launch, and measurable outcomes.
• Strong technical judgment and experience participating in architecture and design discussions involving distributed systems, APIs, data platforms, or other complex software systems.
• Experience translating business objectives into technical roadmaps, program plans, measurable success criteria, and prioritized execution across interdependent teams.
• Ability to use data and analytical reasoning to evaluate trade-offs, assess performance, identify risks, and guide decisions.
• Ability to influence without authority, align diverse stakeholders, navigate competing priorities, and drive decisions through ambiguity.
• Strong written and verbal communication skills for explaining complex technical concepts and communicating program status, risks, and recommendations to technical and executive audiences.
• Experience with dependency and risk management, milestone tracking, launch readiness, executive reporting, and continuous improvement.
• Proactive and resourceful problem-solving approach with a bias toward action, accountability, and meaningful results.
• Familiarity with AI-powered tools and coding assistants such as Cursor, Claude, ChatGPT, or Perplexity, and the ability to apply them thoughtfully to technical problem-solving and program execution.

Nice to have

• Experience in digital advertising, advertising technology, ad platforms, commerce media, marketplace monetization, or performance marketing.
• Familiarity with advertising lifecycle areas such as ad serving, targeting and personalization, campaign management, auction and bidding systems, measurement and attribution, experimentation, or revenue optimization.
• Experience working with Data Science, Machine Learning, or Analytics teams on data-driven products, experimentation platforms, optimization systems, or ML-powered capabilities.
• Experience operating large-scale, revenue-critical platforms where reliability, latency, scalability, data quality, and customer experience matter.
• Experience defining and tracking business and technical metrics including incremental revenue, adoption, advertiser performance, conversion, experimentation outcomes, service reliability, or operational efficiency.
• Experience leading platform migrations, system modernization, partner integrations, or multi-team initiatives with complex technical dependencies.
• Experience using AI-assisted development, data analysis, automation, or rapid prototyping to improve execution speed and decision quality.

Culture & Benefits

• Digital-first work environment.
• Fast-paced environment with significant change, complexity, and ambiguity.
• Emphasis on professional and personal growth, resilience, resourcefulness, critical thinking, and accountability.
• AI-enabled tools may be used to screen, select, and assess applications; recruitment outputs are reviewed and validated.

Hiring process

• Team fit and level are assessed throughout the interview process.
• Applications receive a response within 10 business days when submitted for a specific role.