Senior Marketing Data Analyst (Fintech)

Location: Hybrid at Windward Campus, United States of America; role location: Atlanta, Georgia

Company

hirify.global provides payment technology and services supporting global commerce.

What you will do

• Partner with marketing, enterprise data, Finance/BI, RevOps, technology, and other cross-functional stakeholders to deliver business-ready marketing data solutions.
• Design, build, maintain, and optimize scalable marketing data pipelines, architectures, integrations, and governed data assets across CRM, warehouse, marketing automation, and analytics systems.
• Develop and operationalize marketing attribution methodologies connecting marketing influence to pipeline and revenue outcomes.
• Manage campaign and audience data, including segmentation, targeting, activation, lifecycle analysis, and customer behavior analysis.
• Build and maintain dashboards, reports, executive scorecards, and MBR/QBR reporting in Power BI and other visualization platforms.
• Lead data stewardship, quality assurance, anomaly detection, documentation, cross-functional alignment, and mentoring on complex data analysis and reporting work.

Requirements

• Ability to collaborate across marketing, enterprise data, finance, business intelligence, revenue operations, technology, and other cross-functional teams.
• Ability to work with complex campaign, audience, customer lifecycle, and marketing performance data while maintaining accuracy, compliance, and documentation.
• Ability to translate complex data into clear, actionable insights and business narratives.

Nice to have

• Bachelor’s degree in Marketing, Business, Statistics, Data Analytics, Data Science, or a related field.
• 6+ years of experience in data analysis, reporting, business intelligence, or marketing analytics.
• Strong understanding of marketing metrics, customer lifecycle management, audience targeting, lead management, and marketing best practices.
• Proficiency in SQL and Python for data extraction, manipulation, analysis, and reporting.
• Experience with data warehouses and BI or visualization tools including Tableau, Power BI, Looker, Snowflake, BigQuery, Excel, and Power Query.
• Expertise in data cleansing, data integration, exploratory analysis, reporting, dashboard development, and data visualization best practices.
• Experience with CRM, marketing automation, and segmentation platforms such as Salesforce, Marketing Cloud/Pardot, Marketo, CDPs, and Google Analytics.
• Knowledge of forecasting techniques, marketing analytics frameworks, attribution methodologies, and GDPR and CCPA data privacy regulations.
• Strong analytical, problem-solving, and communication skills, with the ability to translate complex data into actionable business insights.
• Ability to work independently, manage competing priorities, and collaborate effectively in a fast-paced environment.
• Experience with Customer Data Platforms, advanced segmentation, data integration concepts, and data science tools such as R or Python.
• Experience supporting multi-regional marketing teams and B2B revenue generation strategies.

Culture & Benefits

• Hybrid work arrangement based in the United States.
• Inclusive, global, and collaborative working environment.
• Opportunities to learn from experienced professionals and grow within an evolving payments company.
• Equal opportunity employment and reasonable accommodations during hiring and employment.
• Conditional offers for work in the United States require a drug test.