Lead Marketing Analyst (Marketing Optimization)

Location: Atlanta, Georgia, United States; full-time onsite, five days per week. No relocation is offered.

Salary: $128,400–$192,600 USD annually.

Company

AT&T is a telecommunications corporation providing mobility, internet, and related connectivity services.

What you will do

• Frame ambiguous marketing and business questions into testable hypotheses and analytical plans.
• Conduct deep-dive analyses, diagnose performance shifts, identify root causes, size opportunities, and model expected impact.
• Measure media and advertising effectiveness across paid, owned, and field channels, using marketing mix modeling and other measurement approaches.
• Identify opportunities to reallocate and optimize marketing spend and deliver recommendations to marketing leadership and Finance.
• Build and manage an incrementality testing and experimentation roadmap, designing methodologically sound tests and translating results into decisions.
• Partner with Media, Brand, agency partners, Finance, Data, and product management teams on measurement standards, targeting, channel strategy, campaign planning, reporting, and budget management.

Requirements

• 5+ years of experience in marketing analytics, media measurement, or advertising effectiveness.
• Experience with marketing mix modeling, incrementality testing, and experiment design.
• Proficiency in SQL.
• Strong structured problem-solving skills and the ability to communicate complex findings simply to senior leaders.
• Experience working with media agency and platform data.
• Ability to develop data-driven marketing strategies, programs, and capabilities and lead significant projects with strategic autonomy.
• Bachelor’s degree in Analytics, Economics, Statistics, Marketing, or a related field desired.

Nice to have

• Proficiency in Python or R.
• Wireless, telecom, subscription, or retail experience.
• Certification, where required for the relevant area.

Culture & Benefits

• Medical, dental, and vision coverage.
• 401(k) plan, tuition reimbursement, paid time off, holidays, paid parental leave, and paid caregiver leave.
• Adoption reimbursement, disability benefits, life and accidental death insurance, and supplemental benefit programs.
• Employee assistance and wellness programs.
• Employee discounts of up to 50% on eligible AT&T mobility plans, accessories, internet, fiber, and phone services.
• Regular 40-hour workweek; the role is performed onsite five days per week.