Marketing Analyst – Network Optimization

Location: New York, NY, USA; hybrid

Salary: $95K–$120K annually, plus bonus

Company

hirify.global provides cybersecurity, online privacy, identity protection, and financial wellness solutions through consumer brands including Norton, Avast, LifeLock, and MoneyLion.

What you will do

• Analyze customer behavior, traffic quality, offer engagement, funnel performance, monetization, and partner or network efficiency.
• Maintain and prioritize a test-and-learn agenda covering network optimization, offer display, ranking, curation, pricing, eligibility, and related marketplace levers.
• Translate business opportunities into hypotheses, test objectives, target populations, success metrics, and guardrails.
• Design and coordinate A/B, holdout, multivariate, and other controlled experiments with Product, Engineering, Data Science, and business stakeholders.
• Monitor live experiments, analyze results, and produce readouts covering methodology, limitations, learnings, and recommendations.
• Maintain dashboards, reports, scorecards, documentation, timelines, owners, dependencies, and knowledge sharing across the test pipeline.

Requirements

• Bachelor’s degree in marketing analytics, statistics, economics, business, mathematics, computer science, or a related quantitative field.
• 1–3 years of experience in marketing analytics, product analytics, growth analytics, experimentation, revenue analytics, or a related discipline.
• Experience with A/B tests, holdout tests, campaign measurement, or other controlled experimentation.
• Working knowledge of experimental design, including hypotheses, control and treatment groups, success metrics, guardrails, and basic power or sample-size concepts.
• Strong analytical skills and proficiency with SQL or Python, Excel, or a comparable data analysis tool.
• Ability to create clear reports, dashboards, presentations, and written test readouts.
• Strong attention to detail and ability to manage multiple concurrent workstreams.
• Ability to work effectively in a fast-paced, ambiguous, and cross-functional environment.
• Clear written and verbal communication skills.

Nice to have

• Experience with GrowthBook, Eppo, Optimizely, VWO, Looker, Tableau, or similar experimentation and reporting platforms.
• Familiarity with marketplace, lending, advertising, e-commerce, lead-generation, or other two-sided platform businesses.
• Exposure to funnel analysis, offer ranking, pricing, partner optimization, customer segmentation, or revenue optimization.
• Experience coordinating cross-functional projects or maintaining a structured test backlog.
• Experience presenting analytical findings and recommendations to business stakeholders.

Culture & Benefits

• Fast-paced, customer-driven environment emphasizing experimentation, continuous learning, and healthy debate.
• Cross-functional collaboration across marketing, product, data science, engineering, finance, and operations.
• Flexible working options, time off, competitive pay, benefits, and well-being programs.
• Inclusive workplace that values different experiences, identities, and ideas.