Senior Product Marketing Manager (AI)

Location: Vancouver, Canada; office-centric hybrid schedule with in-office days on Monday, Tuesday, and Thursday. Most employees may work from home on Wednesdays; Friday work-from-home availability depends on the role and team.

Estimated base salary: CAD 137,000–160,000 per year, with potential equity, sales incentive pay, and benefits.

Company

Asana is a SaaS platform for human and AI collaboration used by teams worldwide to manage important goals and work.

What you will do

• Own audience strategy, messaging, and positioning for Marketing and Operations buyers in alignment with company positioning and revenue goals.
• Develop expertise in buyer personas, workflows, team structures, tooling budgets, KPIs, and software evaluation criteria.
• Create buyer-journey content including narratives, web copy, whitepapers, product demos, and customer-facing presentations.
• Translate Agentic Work Management capabilities, including prebuilt AI Teammates and no-code automations, into persona-specific value propositions with Core PMM and Product teams.
• Build sales enablement assets such as competitive battlecards, discovery guides, customer proof points, and pitch decks.
• Partner with Campaigns and cross-functional teams to generate qualified pipeline, identify customer champions, showcase measurable outcomes, and inform product roadmap and positioning decisions.

Requirements

• Experience in product marketing, audience marketing, or go-to-market strategy within an enterprise SaaS organization.
• Deep experience developing persona-driven positioning and messaging for marketing or operations decision-makers and practitioners.
• Working familiarity with the work management, marketing technology, or operations software ecosystem.
• Insight into how leaders evaluate AI for workflow coordination, governance, and business impact.
• Strong storytelling and communication skills, including the ability to turn complex research into sales enablement and pipeline-generating campaigns.
• Analytical experience combining qualitative feedback and quantitative data to guide strategy, prioritize initiatives, and evaluate performance.
• Strong collaboration skills across multi-quarter strategic planning and day-to-day campaign execution.
• Curiosity about AI tools and emerging technologies, with willingness to learn and use them for productivity, collaboration, or decision-making.

Culture & Benefits

• Office-centric hybrid culture with flexible work-from-home options depending on schedule and team.
• Mental health, wellness, and fitness benefits.
• Career coaching and support.
• Inclusive family-building benefits and long-term savings or retirement plans.
• In-office culinary options supporting dietary preferences.
• Inclusive workplace focused on varied backgrounds, perspectives, skills, respect, and belonging.