Fan Engagement & CRM Manager (Adobe)

Location: London, hybrid; must be located in the UK and available to start working directly from the London office. The role is a 6-month fixed-term contract with two office days per week, depending on location.

Company

hirify.global is a Growth Invention company operating at the intersection of technology and marketing, delivering brand, media, experience, commerce, CRM, and technology and data services for ambitious brands.

What you will do

• Define the fan lifecycle, entry and exit criteria, triggers, frequency, suppression rules, and priority journey roadmap.
• Design and document welcome, onboarding, registration, conversion, engagement, matchday, FPL season-cycle, re-engagement, and win-back journeys.
• Translate journeys into specifications covering journey maps, segments, content requirements, landing points, and success measures.
• Coordinate Adobe Professional Services, Two Circles, Pulselive, and customer technology teams to configure, test, and launch journeys in Adobe Journey Optimizer across Adobe and Pulselive properties.
• Design progressive profiling and preference-capture journeys, use behavioural signals for segmentation and content decisions, and ensure GDPR and PECR compliance.
• Own journey content, KPI frameworks, dashboards, reporting, A/B and multivariate testing, optimisation, governance, playbooks, and training.

Requirements

• 5+ years of experience in lifecycle, CRM, or customer journey marketing, owning strategy through launch and optimisation.
• Hands-on experience with Adobe Journey Optimizer and Adobe Experience Platform Real-Time CDP.
• Experience defining KPIs and tracking plans, building dashboards, and turning data into clear recommendations; familiarity with Customer Journey Analytics or Adobe Analytics.
• Experience translating marketing objectives into detailed journey specifications and briefing technical and delivery teams.
• Experience designing data-capture and progressive-profiling journeys, with knowledge of GDPR, PECR, consent, and data protection.
• Strong copy and content judgement, including briefing and approving creative work to a high standard.
• Ability to take ownership, coordinate and influence across teams and organisations without direct authority, and drive work through to completion.
• Confidence communicating with senior stakeholders and advising colleagues who are less familiar with lifecycle marketing.
• Must be located in the UK and available to start working directly from the London office.

Nice to have

• Interest in sports, media, or fan engagement ecosystems.
• Experience with A/B testing tools such as Optimizely.
• Experience with localised, multilingual programmes.

Culture & Benefits

• Flexible hybrid working policy with two office days per week, depending on location.
• Pension, private healthcare, mental health support, company sick pay, 26 days of paid holiday plus UK Bank Holidays, and enhanced family-friendly policies.
• Season ticket loan, cycle-to-work scheme, learning and development opportunities, training, and certifications.
• Buddy Programme, social and cultural events, guest talks, and opportunities to support local charities through hirify.global Cares Month.
• Inclusive workplace with support for reasonable adjustments and equal opportunities to thrive.