Influencer Marketing Manager, Lume and Mando (Influencer Marketing): Developing paid and organic creator strategies and managing influencer campaigns from outreach through performance reporting with an accent on creator relationships, platform trends, and authentic branded content. Focus on building creator partnerships, translating audience insights into campaigns, and measuring performance across cross-functional marketing programs.
Location: New York, NY; hybrid working model with in-office work Tuesday, Wednesday, and Thursday.
Base salary: $100,000–$130,000 annually.
Company
hirify.global is a consumer packaged goods company operating brands including Lume and Mando, with a direct-to-consumer heritage and a focus on developing consumer products and brand experiences.
What you will do
Develop Lume’s paid and organic influencer strategy in line with brand priorities, product launches, and business objectives.
Oversee influencer marketing strategy and execution in partnership with Brand and Growth teams.
Create creator briefs based on platform trends and audience insights.
Manage creator campaigns end to end, including outreach, briefs, contract terms, content review, payments, and post-campaign recaps.
Build long-term relationships with creators, talent managers, and agencies while securing repeat collaborations and competitive rates.
Track campaign performance, maintain creator databases and dashboards, and integrate creator activity into broader marketing plans.
Requirements
Bachelor’s degree required.
Experience in influencer marketing and managing high-impact influencer collaborations.
Strategic mindset combined with a hands-on approach to execution.
Consumer-centric and trend-driven approach, including identifying emerging trends and creators and translating them into branded content.
Excellent communication skills and the ability to inspire and motivate cross-functional partners.
Strong familiarity with social media and a high interest in entertainment and pop culture.
Culture & Benefits
Collaborative, fast-moving, entrepreneurial, supportive, and inclusive culture.
Medical, dental, and vision coverage, plus a 401(k) match.
Equity in hirify.global, flexible time off and working hours, and an L&D stipend.
Paid sabbatical after 5, 10, and 15 years.
Paid parental leave, including 20 weeks for birth parents and 16 weeks for other paths to parenthood.
In-person and virtual events, free products from the brand portfolio, and an in-office SoHo work environment.
Hiring process
Visa sponsorship support is available when required for work authorization, with legal filings managed in collaboration with immigration counsel.
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