Creative Strategist (M&E/Retail)

Location: Hybrid in Los Angeles, California, United States.

Base salary: $115,500–$161,700 USD per year, plus equity and commission eligibility.

Company

Reddit is a community platform with more than 100,000 active communities and approximately 130 million daily active unique visitors. KarmaLab is Reddit’s in-house creative strategy team supporting the Global Sales Organization and partnering with Sales, Marketing, Product, and advertisers.

What you will do

• Lead insight-driven creative strategies and campaign concepts that address complex marketing challenges and help advertisers communicate authentically on Reddit.
• Act as a creative consultant and Reddit platform expert, understanding client business needs and recommending performance-oriented solutions.
• Partner with Sales, Measurement, and cross-functional teams on pitches, RFPs, presentations, workshops, and strategic client engagements.
• Build relationships with agency and client creative decision-makers and influence campaign development early in the planning process.
• Turn successful work into repeatable strategies, frameworks, narratives, and best practices for multiple advertiser verticals and the broader KarmaLab team.
• Independently navigate ambiguity, competing priorities, complex projects, timelines, stakeholders, and presentation development.

Requirements

• 4+ years of experience in advertising, media, social, PR, or creative strategy.
• Experience building and pitching strategy-led presentations to clients.
• Strong understanding of brands, agencies, and media/platform ecosystems.
• Understanding of performance-driven advertiser ecosystems.
• Deep understanding of Reddit, internet culture, and community-driven platforms, with the ability to translate that knowledge into client strategies.
• Exceptional storytelling, presentation, and communication skills for internal and external audiences.
• Experience partnering with Sales, Measurement, and cross-functional teams to drive business growth.
• Ability to manage multiple projects simultaneously and independently manage complex projects, timelines, stakeholders, and presentations.
• Experience using research, market trends, client feedback, and campaign performance to inform creative recommendations.
• Ability to navigate ambiguity and develop compelling creative strategies in fast-moving environments.
• Portfolio demonstrating insight-driven strategy, creative thinking, and measurable client impact.
• Proficiency in Google Slides.

Nice to have

• Creative Strategy or platform experience at a social, mobile, or advertising technology company.
• Experience supporting Media & Entertainment and Retail advertisers, particularly with performance-driven growth strategies.
• Agency, media, or integrated marketing experience.
• Professional writing experience for digital or social platforms.

Culture & Benefits

• Comprehensive healthcare benefits and income replacement programs.
• 401(k) with employer match.
• Global benefits supporting workspace, professional development, caregiving, and family planning.
• Gender-affirming care, mental health, and coaching benefits.
• Flexible vacation, paid volunteer time off, and generous paid parental leave.
• Interviews may be recorded, transcribed, and summarized by AI in select roles; candidates may opt out before scheduled interviews.