Product Marketing Manager (Fintech)

Location: On-site in New York City; remote candidates may be considered within the United States. Remote team members, including the role's direct manager, spend about one week per month on-site.

Salary: $150K–$200K plus equity.

Company

hirify.global is a Series A AI-powered wealth management firm rebuilding financial advice through a technology platform that supports advisors and maintains a living understanding of each client. The company has raised $64M, is backed by General Catalyst, Index Ventures, and Venrock, and is based in New York City.

What you will do

• Develop and maintain segmentation and persona models based on life stage, financial situation, and major financial events.
• Build segment-specific positioning and messaging grounded in customer pain points, buying cycles, and competitive context.
• Create and improve advisor enablement materials, including pitch narratives, proposals, one-pagers, objection handling, and competitive guides.
• Conduct customer research through advisor and client conversations, interviews, message testing, and win-loss analysis, and bring insights into marketing and product decisions.
• Build client story, testimonial, review, referral, appreciation, and event programs in partnership with advisors and compliance.
• Partner with product, engineering, design, and compliance on lifecycle messaging, experiments, client-facing launches, and consistent communication across web, paid media, email, direct mail, and advisor materials.

Requirements

• 5–8 years of experience, including 3+ years in product marketing.
• Product marketing experience with consumer audiences.
• Ownership of positioning and messaging for a product or segment beyond launch coordination.
• Hands-on customer research experience, including interviews, message testing, and win-loss analysis.
• Experience building enablement for sales teams, advisors, or other customer-facing roles.
• Clear writing that makes complex financial ideas simple without talking down to the audience.
• Strong research instincts and comfort working with data.
• Credibility to work with experienced advisors and earn their trust.
• Working knowledge of lifecycle and nurture marketing.

Nice to have

• Experience with high-consideration purchases.
• Experience in wealth management, financial services, or fintech.
• Brand experience or experience shaping a company’s brand identity.
• Customer marketing experience with testimonials, reviews, case studies, or referral programs.

Culture & Benefits

• Small, engineering-heavy Series A team with about 80% of the team in technical roles.
• Most of the team works fully in-office; remote team members spend approximately one week per month on-site.
• Work involves ownership, ambiguity, building from an early stage, and making decisions based on evidence.
• AI tools are used daily, with close collaboration between marketing and engineering.
• Culture values high standards, kindness, direct feedback, low ego, and comfort working in a highly regulated industry involving clients’ savings and retirement assets.