New Business Sales Executive (AI)

Location: Hybrid role based at the offices in Uffcott, Wroughton near Swindon, United Kingdom, with on-site presence to be agreed. Occasional travel to client sites and UK-wide conferences is required.

Company

Rialtas, part of hirify.global, provides accounting and administration software for town and parish councils across England and Wales.

What you will do

• Identify and target new council customers, generate leads, and build and manage the sales pipeline through calls, email, social selling, events, and referrals.
• Own the full sales cycle from initial contact to signed contract, including needs analysis, consultative positioning, proposals, negotiation, and closing.
• Coordinate product demonstrations with Technical and Professional Services teams.
• Research the local council market, competitors, buying signals, procurement processes, and industry developments.
• Use AI tools for prospecting, customer research, meeting preparation, tailored outreach, and sales effectiveness, while sharing insights with the wider sales team.
• Maintain accurate CRM records, track pipeline performance, provide sales forecasts, support customer handovers, and deliver agreed new business targets.

Requirements

• Proven track record of winning new business in B2B software, technology, or subscription-based sales.
• Demonstrated ability to generate an independent sales pipeline through proactive prospecting.
• Excellent written, verbal, and presentation skills, with confidence engaging senior stakeholders.
• Consultative selling approach with strong negotiation and objection-handling skills.
• Self-motivated, resilient, target-driven, well organised, and able to manage time effectively.
• Commercial awareness and comfort with pricing, quotations, and forecasting.
• Curiosity and confidence using generative AI and AI-enabled research and prospecting platforms.
• Proficiency with CRM systems and Microsoft Office.

Nice to have

• Experience selling into local government, the public sector, or not-for-profit organisations.
• Knowledge of accounting, finance, or administration software.
• Familiarity with public sector procurement processes.
• Experience with AI-enabled sales tools and an existing network in the local council sector.

Culture & Benefits

• Small, fast-moving team backed by a global software group.
• Hybrid working with on-site presence agreed for the role.
• 25 days of holiday plus bank holidays and five additional personal days.
• Annual UK Lifestyle Reward of £325, pro rata.
• Equal opportunities employer offering adjustments or additional application support where needed.

Hiring process

• Interviews are part of the recruitment process.
• A written exercise, assessment day, and/or presentation may also be included.