VIP Product Manager (Crypto)

Location: Hong Kong, Singapore, or Taiwan; remote-first, work-from-home arrangement, which may vary depending on the role and team.

Company

Binance is a global blockchain ecosystem providing cryptocurrency trading, finance, payments, institutional services, education, research, and digital-asset products.

What you will do

• Own the end-to-end VIP user journey across app and web, including VIP purchase, user center, benefits center, referrals, notifications, benefit applications, and event participation.
• Identify user pain points and improve benefit visibility, tier understanding, and usability for different VIP segments.
• Design and execute growth and lifecycle initiatives covering VIP acquisition, activation, engagement, retention, and user recall.
• Plan and run VIP campaigns and operational activities, including execution, QA, and post-campaign analysis.
• Collaborate with Product, Engineering, Design, Marketing, CRM, Sales, and Regional teams to deliver scalable solutions using existing platform capabilities.
• Analyze funnels, user behavior, cohorts, campaign ROI, and VIP growth metrics, turning insights into action plans.

Requirements

• At least 2 years of experience in product operations, growth, lifecycle marketing, or product marketing, preferably in internet, fintech, crypto, or platform businesses.
• Ability to combine product thinking with operational execution, especially for consumer-facing products or user growth scenarios.
• Experience planning campaigns and lifecycle operations, including referrals, notifications, reactivation, or engagement programs.
• Strong product sense and ability to write requirements, define user flows, and work effectively with Product and Engineering teams.
• Strong analytical skills, including funnel analysis, cohort analysis, and campaign performance evaluation.
• High ownership, strong cross-functional communication, and ability to manage multiple workstreams in a fast-paced environment.

Culture & Benefits

• Remote-first, work-from-home arrangement, subject to the nature of the role and team.
• Opportunity to work on the future of finance and challenging projects in an innovative environment.
• Global, user-centric organization with a flat structure and cross-functional collaboration.
• Autonomy, career growth opportunities, and continuous learning.
• Competitive salary and company benefits.