Senior Direct Response Copywriter (Men's Coaching)

Location: Work from anywhere; fully remote. The role allows candidates in the United States, United Kingdom, Ireland, Canada, Australia, and New Zealand. At least 3 hours of daily overlap with European or Dubai working hours is required.

Company

Online coaching business helping men improve their marriages through results-focused coaching.

What you will do

• Own direct-response messaging across Meta ads, VSLs, opt-in and sales pages, TSLs, retargeting, CRO tests, and email campaigns.
• Develop high-volume ad concepts and iterations for different customer profiles, awareness levels, mechanisms, testimonials, and income segments.
• Write video scripts, briefs, shot lists, hooks, and spokesperson direction; manage editors and approve final cuts for pacing, captions, visuals, music, formats, and message accuracy.
• Build and optimize VSLs, webinar scripts, case studies, nurture sequences, post-opt-in, show-up, and release sequences.
• Track cost per call, ROAS, email and call-booking revenue, deliverability, and concept performance, then iterate based on analytics.
• Conduct customer and competitor research, maintain objection and customer-language documents, and ensure copy follows advertising and claims standards.

Requirements

• Native or near-native written and spoken English.
• Within the last 18 months, direct-response experience writing ads, long-form sales copy, and email for a high-ticket offer sold through booked sales calls, with demonstrable cost-per-call, ROAS, or copy-attributed revenue results.
• Personal experience writing at least one VSL, webinar script, or long-form sales letter used as the main sales asset for an offer at scale.
• Experience writing Meta ad copy at volume, tracking winning concepts, and explaining why they performed.
• Email marketing expertise covering daily broadcasts, sequences, deliverability, and revenue attribution, not only open rates.
• Availability for at least 20 hours per week, ideally 30 or more, with at least 3 hours per day overlapping European working hours.

Nice to have

• Experience with emotionally driven offers involving relationships, men's or personal transformation, grief, parenting, therapy-adjacent topics, or faith.
• Understanding of why spouses may both be trying while still failing to understand each other.
• Experience reviewing rough video cuts and giving editors clear notes.
• Experience with ActiveCampaign, GoHighLevel, ClickFunnels, or Hyros.
• Experience with testimonial and case study ads.
• Experience managing or mentoring writers or editors.
• Experience running a business or building something within a business.
• Experience working at a company or on an offer generating at least $500,000 per month.
• Personally written copy generating at least $1 million in revenue, with verifiable numbers and references.
• Experience conducting voice-of-customer research through sales-call reviews, customer interviews, or reply mining.
• Experience in a compliance-sensitive advertising vertical.

Culture & Benefits

• Fully remote, work-from-anywhere position.
• Flexible hours with the ability to structure the workday around personal needs.
• Daily collaboration with the Head of Paid Marketing and founder.
• AI is used for research, structure, and reviewing work, while final copy must be personally written.

Hiring process

• Applications are reviewed over approximately 1–2 weeks.
• Shortlisted candidates are contacted; applicants not contacted within two weeks will not progress.