Senior Copywriter (Healthcare)

Location: Fully remote; preferred location South Africa. Working hours: Standard working hours in CT (Central Time). Holidays: US Federal Holidays.

Salary: $1,200–$1,800 per month.

Company

US-based digital marketing agency specializing in healthcare, medical, and dental equipment manufacturing sectors and providing end-to-end digital growth strategies for B2B manufacturers.

What you will do

• Develop copy for digital marketing campaigns, websites, landing pages, social media, email campaigns, advertisements, presentations, and other marketing materials.
• Translate client briefs, marketing strategies, and campaign objectives into clear, engaging, and persuasive messaging.
• Develop brand voices, messaging frameworks, campaign concepts, headlines, taglines, and calls-to-action for different clients.
• Research clients, industries, competitors, products, services, and target audiences to create relevant content.
• Collaborate with Account Management, Creative, Design, SEO, Paid Media, and Social teams on integrated campaigns, and present creative recommendations to clients.
• Review, edit, and proofread content; manage multiple briefs, revisions, deadlines, and approvals in ClickUp; and own projects through final approval.

Requirements

• 5–8 years of professional copywriting experience within a marketing, advertising, or creative agency.
• Experience writing for B2B, healthcare, dental, MedTech, medical devices, or other professional industries.
• Strong portfolio demonstrating work across digital marketing, advertising, websites, social media, email, and other marketing channels.
• Exceptional writing, editing, proofreading, storytelling, and communication skills.
• Strong understanding of marketing principles, audience psychology, brand positioning, and persuasive communication.
• Ability to communicate directly with clients, present creative concepts, and explain messaging decisions.
• Ability to adapt writing style and tone for different brands, industries, audiences, and platforms.
• Strong research skills and ability to understand and communicate complex products, services, and industries.
• Experience collaborating with design, account management, SEO, paid media, and strategy teams; strong organizational and project-management skills.
• Hands-on experience with ClickUp or similar project-management platforms.

Nice to have

• Experience in a digital marketing agency.
• Healthcare or dental copywriting experience.
• Familiarity with SEO principles, keyword research, paid advertising, and digital marketing platforms.

Culture & Benefits

• Fully remote work with a preferred location in South Africa.
• Standard working hours aligned with Central Time.
• US Federal Holidays.
• Work with agencies and startups that value professional, emotional, and personal fulfillment.