Consumer Insights Manager (CPG)

Location: Needham, Massachusetts, United States

Salary: $93,800–$125,000 USD annually

Company

hirify.global is a global product design and technology company creating consumer lifestyle products under the Shark and Ninja brands across cleaning, cooking, food preparation, home environment, and beauty categories.

What you will do

• Represent the consumer voice in business decisions across multiple Ninja product categories.
• Present consumer insights and recommendations to executives, including the CEO, CCO, and EVPs, to influence product development and marketing strategy.
• Identify unmet consumer needs and guide early-stage product and feature development.
• Translate consumer feedback, latent needs, and dissatisfaction into innovation recommendations.
• Develop, manage, and execute consumer research plans within established budget guidelines.
• Collaborate with R&D, Engineering, Brand, Product Development, and other stakeholders while synthesizing diverse data sources.

Requirements

• 5–10 years of consumer research experience across both qualitative and quantitative research methodologies.
• Bachelor’s degree focused on Marketing, Psychology, or an applicable quantitative discipline.
• Expertise in consumer insight methodologies, including Concept Testing, TURF, Pricing Sensitivity Studies, Packaging Testing, Online Shelf Assessments, and In-Store Shelf Assessments.
• Exposure to In-Home Usability Testing (IHUTs).
• Exposure to and understanding of the CPG industry.
• Expertise in moderating focus groups and conducting one-on-one interviews.
• Strong project management, organizational, analytical, strategic thinking, critical thinking, and storytelling skills.
• Ability to synthesize complex findings into clear, actionable recommendations and manage shifting priorities and resources.

Nice to have

• Thought leadership and experience designing creative research methodologies to advance consumer insights.
• Exposure to early-stage product development and defining new product directions with multifunctional partners.
• Experience operating autonomously as a subject matter expert within a consumer insights team.

Culture & Benefits

• AI-native culture focused on experimentation, new tools, and innovation.
• Medical, dental, and vision insurance, plus flexible spending and health savings accounts with company contribution.
• 401(k) retirement plan with matching, employee stock purchase program, life and disability insurance.
• Paid time off, company holidays, parental leave, and backup child and eldercare days.
• Learning programs, wellness programs, product discounts, referral bonus program, and other employee benefits.
• Commitment to diversity, equity, inclusion, authentic participation, and career acceleration.