Lead, Consumer Insights - Frozen

Location: Chicago, IL — Chicago/Aon Center

New hire base salary: $141,500–$176,900 per year; eligible for a performance-based bonus.

Company

hirify.global is a consumer packaged goods company with businesses across frozen foods, hydration, desserts, and meals.

What you will do

• Own consumer insights for the Frozen business and serve as the key contact for the consumer-based platform.
• Identify consumer pain points, growth opportunities, innovation opportunities, and a multi-year new product pipeline with Marketing and R&D.
• Develop and lead comprehensive research plans across communications, products, packaging, and consumer understanding.
• Shape the three-year growth strategy and support annual brand marketing plans, creative development, and optimization.
• Evaluate campaign effectiveness and optimize media and channel mix to improve efficiency and ROI.
• Develop one direct report, coach the insights team, and support consumer insights best-practice and center-of-excellence initiatives.

Requirements

• Bachelor’s degree required; an advanced degree is highly preferred.
• At least 5 years of client-side Market Research or Consumer Insights experience, or 7 years combining supplier and client insights experience with increasing responsibility and scope.
• Ability to distill insights, bring the consumer to the forefront, drive organizational impact, manage ambiguity, and lead change.
• Proficiency with qualitative and quantitative research tools across advertising, innovation, and syndicated services.
• Experience with POS tools such as Nielsen or IRI, panel data, and social listening.
• Experience with analytical tools such as MTA, Mix, and Conjoint.
• Excellent storytelling, communication, organization, and presentation skills, including written and oral communication and Microsoft Office Suite.

Nice to have

• Experience working across a category or portfolio of products.
• Prior people management experience.
• Advanced degree.

Culture & Benefits

• Flexible work arrangements and programs supporting employees and their families.
• Healthcare coverage including medical, prescription drug, dental, vision, and screenings or assessments.
• Paid time off, company holidays, leave of absence, recognition, training, and family support programs.
• Wellbeing resources, events, learning opportunities, and employee assistance programs.
• Financial benefits including 401(k), life insurance, accidental death and dismemberment, and disability coverage.