Consumer & Market Analyst (AI)

Location: Shelton, CT, United States

Salary range: $58,000.00–$75,000.00 per year

Company

Culturelle is a consumer health brand focused on probiotics, gut health, microbiome science, and science-backed self-care solutions, within dsm-firmenich’s global nutrition, health, and beauty business.

What you will do

• Build consumer understanding to support consumer-led, evidence-based brand decisions.
• Develop and manage an AI-enabled agentic intelligence capability that gathers, connects, and synthesizes signals from multiple sources.
• Own real-time competitive and category intelligence focused on probiotics, gut health, microbiome science, and adjacent consumer needs.
• Sense and interpret cultural trends and changing consumer needs.
• Translate intelligence into implications and recommendations that influence brand direction and activation priorities.
• Collaborate with stakeholders across technology, marketing, consumer insights, and innovation.

Requirements

• Bachelor’s degree in marketing, business, consumer insights, analytics, market research, economics, psychology, statistics, or a related field.
• Two to five years of relevant experience through employment, internships, academic projects, or research in consumer insights, cultural trends, competitive intelligence, social intelligence, brand strategy, marketing analytics, or related work.

Nice to have

• Experience using AI-enabled research, social listening, automation, or data-synthesis tools to improve the speed and quality of insight generation is strongly preferred.
• Experience in consumer packaged goods, retail, healthcare, wellness, technology, research, or consulting.

Culture & Benefits

• Opportunity to work at the intersection of technology, marketing, consumer insights, and innovation.
• Ownership and visibility in a collaborative, entrepreneurial environment.
• Work on consumer health brands that positively impact millions of consumers.
• Continuous learning, experimentation, and career development opportunities.
• Inclusive culture centered on collaboration, curiosity, shared success, belonging, and equal opportunity.