Sr Product Marketing Manager (Web3)

Location: Remote; remote-first global workforce with a New York office

Company

hirify.global develops ZeroDev, smart account and wallet infrastructure for developers, fintechs, and financial institutions building programmable finance.

What you will do

• Develop product positioning, messaging, and competitive framing across the ZeroDev product line.
• Define and execute end-to-end go-to-market plans, launches, and content across landing pages, blogs, email, demos, social, one-pagers, and internal enablement.
• Run content, search, lifecycle, SEO, answer-engine visibility, social, newsletter, nurture, and customer case study programs.
• Own HubSpot administration, lead scoring and routing, campaign tracking with UTMs and PostHog, and funnel dashboards.
• Equip Sales with proposals, battlecards, account briefs, and discovery prompts, and collaborate with ecosystem partners on coordinated GTM efforts.
• Contribute to OKRs and performance tracking, and manage marketing budgets and paid campaigns against named opportunities.

Requirements

• 5+ years of experience in product marketing or a similar function in crypto, fintech, or developer tools and infrastructure.
• Demonstrated success launching and scaling products end to end with quantifiable outcomes.
• Strong copywriting and storytelling skills, with the ability to distill complex topics into clear messaging.
• Hands-on HubSpot experience with workflows, lead scoring, pipelines, and reporting.
• Strong analytical skills, including setting up tracking, reading funnels, and connecting marketing work to pipeline and revenue.
• Ability to navigate ambiguity and solve open-ended problems with structure and insight.
• Daily AI tool usage and the ability to build simple agent workflows or automations.
• Strong curiosity about or deep understanding of blockchain technologies.

Nice to have

• Experience managing and mentoring team members while fostering collaboration and individual and team growth.

Culture & Benefits

• Remote-first global workforce with a New York office.
• Professional reimbursement program for industry conferences, certifications, and related development.
• Medical, dental, and vision coverage in the US and some other countries.
• 401(k) retirement plan with company match in the US.
• Wellness stipend and home office setup or ergonomic equipment program.