Area Director, Upscale Franchise Performance (Hospitality)

Location: Maryland, United States; full-time role with possible travel depending on the role.

Salary: $114,907–$135,184 annually, plus eligibility for an annual bonus under the Management Incentive Plan.

Company

hirify.global is a global lodging franchisor with 7,500 hotels across 45+ countries and territories, operating across upscale, midscale, extended-stay, and economy segments.

What you will do

• Advise franchise owners, property leaders, General Managers, and above-property teams on financial, commercial, operational, and guest-experience performance.
• Develop and influence revenue, sales, marketing, pricing, distribution, forecasting, and property-specific performance strategies.
• Analyze market trends, competitive performance, guest feedback, hotel results, and financial reporting to identify revenue, profitability, cost-management, and operational opportunities.
• Evaluate hotel operations, brand compliance, service quality, commercial effectiveness, and complex properties with food-and-beverage and meeting/event operations.
• Coach property leaders, share best practices, and influence outcomes across a matrixed environment without direct reporting authority.
• Improve guest satisfaction, loyalty, online reputation, and brand experience through analysis of LTR results, reviews, and guest sentiment.

Requirements

• 8–10 years of relevant experience in hospitality, hotel operations, franchise performance, commercial strategy, revenue management, or a related area.
• Experience advising hotel owners, operators, General Managers, or senior property leaders on financial, operational, commercial, and guest-experience performance.
• Experience evaluating hotel P&Ls and translating financial and operational data into actionable performance strategies.
• Success leading and influencing complex initiatives across a matrixed environment without direct reporting authority.
• Advanced financial and P&L analysis skills; strong knowledge of hotel revenue management, forecasting, pricing, distribution, sales, and marketing.
• Ability to analyze RevPAR, ADR, market share, GOP, ROI, guest satisfaction, and related operational metrics.
• Experience with hotel property-management, revenue-management, and guest-feedback platforms.
• Strategic, commercial, analytical, problem-solving, consulting, influencing, relationship-management, prioritization, executive-presence, and communication skills.
• Bachelor’s degree in Hospitality Management, Business Administration, Finance, Marketing, or a related field, or an equivalent combination of education and work experience.

Nice to have

• Experience with upscale, select-service, and/or full-service hotel operations.
• Familiarity with choiceADVANTAGE®, iDeaS G3, and Medallia.
• Advanced degree or relevant hospitality industry credentials.

Culture & Benefits

• Medical, dental, and vision coverage.
• Paid leave and time off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance.
• Retirement and health-savings benefits.
• Employee recognition programs and discounts at Choice hotels worldwide.
• Cultural values include welcoming and respecting everyone, being bold and curious, listening, acting quickly, and showing integrity.