Director, Shopper Insights Convenience Retail

Location: Atlanta, Georgia, United States; travel required 0%–25%. Applicants must already be authorized to work full-time in the United States. No relocation is provided.

Salary: $169,000–$200,000 annual base pay, plus a 30% annual incentive reference value and position-dependent benefits.

Company

hirify.global is a global beverage company developing customer, shopper, category, and commercial growth strategies across retail and other channels.

What you will do

• Create narratives connecting category trends, shopper behavior, and industry dynamics to growth actions.
• Deliver customer presentations, executive business reviews, industry content, and thought leadership.
• Develop repeatable insight frameworks and embed shopper insights into customer plans and category strategies.
• Identify marketplace, category, shopper, consumer, and customer trends and translate complex data into recommendations and action plans.
• Lead end-to-end qualitative and quantitative research, including business-question development, methodology design, supplier and budget management, analysis, storytelling, and activation.
• Advance insight capabilities, data assets, analytical tools, research methods, and cross-functional adoption of innovative approaches.

Requirements

• Bachelor’s degree in business, marketing, finance, or a related field is required. An MBA is preferred.
• At least 7 years of experience in customer insights, shopper insights, category management, digital commerce, commercial strategy, consumer research, or a related analytical discipline within CPG, retail, foodservice, or an adjacent industry.
• Strong analytical and problem-solving skills, including the ability to interpret complex data and translate findings into action.
• Excellent written and verbal communication skills, with the ability to engage and influence stakeholders at all levels.
• Ability to understand customer needs, build strong relationships, and develop business solutions.
• Ability to move between broad strategic thinking and detailed execution.
• Ability to synthesize primary and secondary data into clear insights, recommendations, and measurable actions.
• Strong understanding of shopper behavior, retail strategy, go-to-market execution, commercial testing principles, planning, and prioritization.
• Experience with syndicated and industry data providers such as NielsenIQ, Circana, 84.51°, Numerator, NACS, and Technomic, plus experience designing research and managing external partners through delivery.

Nice to have

• MBA degree.

Culture & Benefits

• Inclusive culture grounded in hirify.global’s purpose, with an emphasis on curiosity, empowerment, inclusion, and agility.
• Continuous learning and a growth mindset.
• Exposure to executive-level decision-making and collaboration with Sales, Category Leadership, Commercial Strategy, Human Insights, bottlers, and retail partners.
• Access to research technologies, analytical tools, and methodologies.
• Medical, financial, and other benefits dependent on the position.