Senior Growth Marketing Manager (Fintech)

Location: Remote within UTC -1 to UTC +3 time zones; listed locations include Nairobi, Accra, Cape Town, Johannesburg, Kampala, and Lagos.

Company

hirify.global is a fintech company providing flexible financing and financial inclusion products across Africa.

What you will do

• Own growth delivery for the Repeat Phones pod, including reactivation and upgrade campaigns in CleverTap.
• Work with the Digital Lending lead to understand cash-loan growth end to end, then take primary responsibility for the pod for a defined period.
• Move into the Lifecycle pod full-time in the second half of next year and report to the Lifecycle CRM Lead.
• Build and run multi-channel campaigns through SMS, WhatsApp, push, and in-app messaging against pod goals.
• Track funnel performance, identify drop-off points, and run structured experiments across creative, audience, incentives, and timing.
• Document successful approaches in playbooks and maintain reliable campaign tracking and data quality.

Requirements

• 5+ years of experience in growth, performance, or lifecycle marketing.
• Experience ideally in fintech, telecommunications, or e-commerce, with direct ownership of campaign or pod outcomes.
• Ability to assess what is working in a growth pod, understand why, and make decisions on where to focus.
• Interest in progressing toward full pod leadership and owning a growth pod outright.
• Hands-on fluency with CRM platforms such as CleverTap, Braze, or similar.
• Ability to read and interpret funnels and cohorts independently.
• Comfort working across two growth pods and moving into a third area amid ambiguity.
• Strong presence and ability to build trust quickly with senior leads across different pods.

Culture & Benefits

• Fully remote work with flexible working arrangements.
• Work with diverse teams across the UK, Europe, and Africa.
• Professional development programmes, coaching partnerships, and on-the-job training.
• Family-friendly policies, well-being support, and career growth opportunities.
• Mission focused on financial inclusion for women, youth, low-income communities, and other traditionally excluded customers.

Hiring process

• Applications are reviewed on a rolling basis, with shortlisting and interviews taking place throughout the recruitment process.
• Pre-employment checks may cover criminal records, identity, academic qualifications, employment dates, and employer references.