Brand Senior Associate (iGaming)

Location: New York City, hybrid

Salary: $86,000–$108,000 USD annually

Company

hirify.global is a mobile gaming and sports betting company operating brands across sportsbook, iGaming, horse racing, daily fantasy sports, and digital television in the United States, Canada, and other international markets.

What you will do

• Support brand strategy and integrated campaign planning using consumer insights, brand positioning, market trends, and first- and third-party data.
• Develop and localize brand messaging and creative for target audiences in the US.
• Manage campaign execution from planning through launch, including calendars, timelines, milestones, workflows, and documentation.
• Coordinate marketing, creative, product, analytics, agency, vendor, freelance, and other external partners.
• Identify risks and inefficiencies, implement process improvements, and maintain stakeholder alignment.
• Track campaign KPIs and ROI, report performance, and use insights to optimize future initiatives.

Requirements

• Bachelor’s degree and 3+ years of relevant experience in a brand role.
• Ability to create innovative, differentiating, and proprietary marketing programs that build brand leadership.
• Strong written and verbal communication skills, including creating presentations, deck building, storytelling, and post-mortem reports.
• Ability to maintain an archive of historical campaign results and insights for future strategy.
• Creative, data-driven approach to marketing.
• Experience building partnerships and developing internal and external relationships.
• Experience with multi-channel campaigns and partnerships across traditional and digital/social media at local and national scale.
• Ability to plan, organize, and prioritize multiple simultaneous projects and assignments.

Nice to have

• Strong knowledge of the iGaming landscape.

Culture & Benefits

• Health plans with fertility, family planning, mental health, and fitness programs.
• Paid time off, sick leave, and 14 paid company holidays.
• Annual bonus and long-term incentive opportunities based on performance.
• 401(k) with up to a 5% match, commuter benefits, and pet insurance.
• Medical, vision, dental, life, and disability insurance may be available depending on role and location.
• Commitment to equal employment opportunity, inclusion, and reasonable workplace accommodations.