Marketing Leader (Fintech)

Location: Warsaw, Poland

Company

International financial services environment focused on commercial growth, banking partnerships, and international projects.

What you will do

• Lead the marketing function in Poland and develop and execute the 2027 marketing strategy.
• Manage and develop a team of four marketing professionals.
• Build demand generation campaigns, increase qualified leads, and support revenue growth.
• Improve cooperation between Sales and Marketing and support indirect sales channels and partner-led revenue growth.
• Develop marketing activities supporting banking partnerships.
• Establish marketing KPIs linked to sales pipeline, ROI, and revenue contribution; manage budgets, campaign performance, reporting, and team effectiveness.

Requirements

• Senior marketing leadership experience, including a previous role as Head of Marketing, Marketing Director, or similar.
• Experience managing a marketing team.
• Strong background in revenue marketing and demand generation.
• Proven experience supporting sales pipeline and commercial growth.
• Experience aligning Sales and Marketing teams.
• Experience developing go-to-market strategies.
• Partner marketing and channel marketing experience.
• Understanding of marketing KPIs, ROI, and revenue contribution.
• Strong stakeholder management and fluent English.

Nice to have

• FinTech, payments, or banking experience.
• Experience working with banking partnerships.
• B2B financial services marketing experience.
• Experience in international organisations.
• Experience with indirect distribution channels.
• Knowledge of CAC, LTV, and pipeline conversion.
• Polish language skills.

Culture & Benefits

• Multinational environment with international projects.
• Solid, competitive salary.
• Comprehensive healthcare.
• Long-term B2B contract with a stable project pipeline.