Marketing Director CEE

Location: Warsaw, Poland; hybrid working with regular office presence and occasional business travel abroad. Working from abroad is available for up to 24 days per year.

Company

hirify.global develops and markets domestic appliance brands, including Philips-branded products and other home-living products.

What you will do

• Own the regional marketing strategy across 19 markets and act as Marketing Director for Poland.
• Lead the 18-month rolling forecast and drive portfolio, category, product positioning, assortment, pricing and activation strategies with financial accountability.
• Develop and execute 360° integrated marketing strategies spanning brand building, performance marketing, media, e-commerce, shopper marketing and retail media.
• Optimise marketing investment and effectiveness by measuring ROI and linking spend to business outcomes.
• Partner with Sales, distributors, retailers, key customers, Finance, Supply Chain, E-Commerce and external agencies on commercial and customer plans.
• Lead, coach and develop senior Marketing Managers across multiple countries while building an effective operating model and organisational capability.

Requirements

• 15+ years of relevant marketing and commercial experience, ideally in global FMCG, consumer goods and/or consumer electronics.
• Significant multi-country leadership experience across complex and diverse markets, with the ability to adapt strategy to different levels of market maturity.
• Experience at Marketing Director or senior regional marketing leadership level, with accountability beyond marketing for broader commercial business performance.
• Strong P&L ownership experience, including category and portfolio strategy, pricing, forecasting and commercial decision-making.
• Experience measuring marketing effectiveness and ROI, optimising investment and linking marketing activity to business outcomes.
• Strong understanding of e-commerce, retail media and digitally led consumer journeys, including their integration into commercial and marketing strategies.
• Experience working with Sales, distributors, retailers and key customers in a market-facing commercial environment.
• Operational, hands-on approach with the ability to move between strategic direction and execution.
• Significant experience leading senior teams across multiple countries, including remote and matrix environments; strong stakeholder management and influencing skills.
• Ability to develop people and organisational capability and operate effectively in ambiguity, complexity and continuous change.
• Fluent English and Polish, written and spoken.

Culture & Benefits

• Hybrid working model combining office and home working.
• Competitive base salary, annual performance-based incentive and company car or car allowance.
• Up to 10 additional holiday days, medical health insurance and optional NNW insurance.
• Gym membership discount and product discounts on hirify.global products.
• International, inclusive working culture with learning and career development opportunities.
• Working from abroad for up to 24 days per year.