Brand Marketing Lead (iGaming)

Location: Fully remote within Poland, Ukraine, or Europe; locations include Warsaw and Kyiv.

Company

hirify.global is a crypto sportsbook and casino company operating in the betting and gaming industry, with digital products focused on sports, technology, fast transactions, high limits, and premium user experience.

What you will do

• Develop and execute brand promotion strategies to increase brand awareness and strengthen digital presence.
• Manage media placements with media agencies, ad networks, direct publishers, and influencers.
• Coordinate advertising materials, creative production, promotional delivery, budgets, invoices, and financial forecasting.
• Research markets, competitors, sponsorships, special projects, alternative traffic sources, and direct placement opportunities.
• Prepare creative briefs for banners, landing pages, video creatives, wireframes, storyboards, and copy hooks.
• Track search queries, reach, impressions, brand awareness, top-of-funnel performance, and campaign results; prepare weekly and monthly reports with actionable insights.

Requirements

• 3+ years of experience as a Brand Manager or in a similar digital marketing role.
• Strong understanding of digital marketing, display advertising, brand awareness, and top-of-funnel strategies.
• Hands-on experience negotiating with media agencies, ad networks, and direct publishers.
• Understanding of brand lift studies, Share of Voice, search volume, impressions, CPM, and blended CAC.
• Experience creating creative briefs with wireframes, storyboards, and copy hooks for banners, landing pages, and video ads.
• Experience researching, evaluating, negotiating, and managing sponsorships, influencer partnerships, and direct placements across YouTube, Instagram, and TikTok.
• Proficiency with Similarweb, Brand24, Semrush, and analytics or reporting tools such as GA4, Google Search Console, Looker Studio, Power BI, or Tableau.
• Proven experience managing substantial advertising budgets, allocating spend across multiple channels, processing invoices, and forecasting expenses.
• Strong analytical, communication, negotiation, stakeholder management, prioritization, and independent campaign management skills in a fast-paced environment.

Culture & Benefits

• Vacation and sick leave allowance.
• Flexible benefits budget available from the first day.
• Training balance for professional development and upskilling.
• Team-building activities, events, and a supportive workplace culture.
• Generation Program focused on supporting the potential of employees' children.