Manager, Channel & Customer Activation, Japan & Korea

Location: Tokyo, Japan, with frequent travel within Japan and Korea and occasional international travel.

Company

hirify.global is a global tire manufacturer with approximately 63,000 employees and 48 manufacturing facilities in 19 countries.

What you will do

• Develop and implement channel activation strategies and programs for the Japan and Korea markets, aligned with regional and global objectives.
• Plan, execute, evaluate, and optimize customer activation campaigns, promotions, and initiatives across independent dealers, national accounts, and online platforms.
• Collaborate with sales, marketing, product management, and supply chain teams to integrate and execute activation programs.
• Analyze market trends, competitor activity, and customer insights to identify channel engagement opportunities and challenges.
• Manage activation budgets, resource allocation, performance metrics, and measurable ROI.
• Develop sales tools and training materials, support channel partners and sales teams, build customer relationships, ensure compliance, and share best practices as the subject matter expert for Japan and Korea.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• At least 7 years of progressive experience in channel marketing, trade marketing, customer activation, or sales within a multinational company, with a strong focus on Japan and Korea.
• Proven experience developing and executing marketing and activation programs that drive sales and market-share growth.
• Deep understanding of the distribution landscape and customer behavior in both Japan and Korea.
• Fluency in English and Japanese, both written and spoken.
• Strong analytical skills, including market-data interpretation, program-effectiveness assessment, and data-driven decision-making.
• Excellent project management skills and the ability to manage multiple initiatives from conception through completion.
• Demonstrated ability to collaborate with cross-functional teams and external partners.
• Strong communication, presentation, and interpersonal skills.
• Proficiency in Microsoft Office Suite, including Excel, PowerPoint, and Word.
• Ability to travel frequently within Japan and Korea and occasionally internationally.

Nice to have

• Master’s degree.
• Proficiency in Korean.

Culture & Benefits

• Full-time employment within a global tire manufacturing company.
• Opportunity to work across Japan and Korea with regional and global teams.
• Role includes international collaboration and travel.