Director of Content and Innovation (News Director)

Location: Panama City, Florida, United States

Company

hirify.global operates a local media station focused on broadcast, streaming, digital, social, and emerging content platforms.

What you will do

• Lead newsroom operations, digital content, streaming/CTV, social media, weather, sports, and content production.
• Develop and execute a multiplatform content strategy focused on total audience growth, engagement, and community impact.
• Build a “Content First” culture and establish rolling editorial workflows across broadcast, streaming, digital, social, and emerging platforms.
• Drive live streaming, CTV programming, digital video, vertical video, and other audience-focused content initiatives.
• Recruit, coach, train, and manage the performance of content staff and future newsroom leaders.
• Use audience insights, analytics, and performance data to guide content decisions, improve results, manage budgets, and identify growth opportunities.

Requirements

• Bachelor’s degree in Journalism, Communications, Media Studies, or a related field, or an equivalent combination of education and experience.
• At least five years of newsroom experience, including at least two years in content leadership, news leadership, or data-driven decision-making.
• Demonstrated success leading content teams across digital, social, streaming, and broadcast platforms.
• Strong understanding of total audience development, content strategy, streaming, CTV, social video, and digital publishing.
• Experience building high-performing teams through coaching, mentoring, and professional development.
• Proven ability to lead organizational change and implement new workflows, technologies, and content strategies.
• Strong editorial judgment and commitment to journalistic excellence.
• Experience using analytics and audience data to guide content decisions and measure success.
• Ability to establish long-term goals, develop strategic plans, and execute performance objectives, with strong leadership, communication, collaboration, decision-making, and problem-solving skills.
• Ability to work in a fast-paced environment while managing multiple priorities and deadlines.
• Passion for innovation, community storytelling, and the future of local journalism.

Nice to have

• Experience with newsroom, digital publishing, streaming, and content production technologies.

Culture & Benefits

• Work in a “Content First” newsroom focused on storytelling, audience needs, platform optimization, and community impact.
• Collaborate with a young, energetic staff and experienced newsroom leaders.
• Support experimentation, innovation, new content formats, and modernized workflows.
• Work in Panama City, Florida, a community-oriented coastal location.