Director, Media Research (AI)

Location: Remote, Ottawa, Canada

Salary: $120,000–$150,000 CAD annually

Company

hirify.global provides a media intelligence and PR technology platform combining media relations, media monitoring, social listening, AI visibility, and media intelligence.

What you will do

• Lead, hire, train, and develop the research team while setting goals, workflows, and quality expectations.
• Own the accuracy, completeness, freshness, organization, and categorization of the Media Database, including journalist and outlet records, beats, geography, audiences, and pitching preferences.
• Define research standards, verification methods, update cycles, and data quality metrics covering accuracy, bounce rates, update frequency, and coverage gaps.
• Track newsroom changes such as job moves, layoffs, outlet closures, mergers, launches, emerging beats, newsletters, podcasts, and independent creators.
• Enrich profiles with outreach intelligence and collaborate with Product Development on AI-powered research automation while maintaining expert human oversight.
• Partner with Customer Success, Sales Enablement, Marketing, and leadership to resolve data issues, identify coverage gaps, create client education content, and manage journalist requests to update, correct, or remove information.

Requirements

• 7+ years of journalism experience as a reporter, editor, producer, or assignment editor.
• 3+ years of experience leading or managing a team.
• Deep understanding of newsroom operations, including editorial structures, beats, deadlines, and how journalists evaluate pitches.
• Strong understanding of what journalists value in pitches and what frustrates them, with the ability to turn that insight into practical guidance.
• Hands-on familiarity with AI tools, including large language models and workflow automation platforms, and eagerness to automate research tasks.
• Exceptional research and verification skills with a high standard for accuracy.
• Comfort working with databases and a systems-minded approach to data quality.
• Excellent written and verbal communication skills for communication with internal teams and clients.
• Data-driven approach to decision-making and measuring results; curiosity, organization, self-direction, and ability to build processes from the ground up.
• Data practices must comply with privacy and anti-spam legislation such as GDPR and CASL.

Nice to have

• Experience in media research, media intelligence, PR software, or the newswire industry.
• An established network within the journalism community.

Culture & Benefits

• Fully remote work environment with collaborative culture and supporting tools.
• Health, dental, and vision benefits; life insurance; RRSP matching; and an Employee Assistance Program.
• Paid vacation, personal days, sick days, and a week off between Christmas and New Year's.
• Career development and progression opportunities.
• No internal meetings on Fridays.