Brand Manager - Action Figures, Plush & Imaginext

Location: Warsaw, Poland; hybrid working set-up. The role covers Poland and selected Central and Eastern European markets.

Gross annual salary: PLN 147,440–175,085, plus participation in the incentive plan with a 7.5% target bonus.

Company

Global toy and family entertainment business creating toys, content, consumer products, and digital and live experiences through owned and licensed brands.

What you will do

• Execute EMEA brand strategies and local commercial plans to drive category growth across Poland and selected CEE markets.
• Provide market, consumer, and retailer insights for portfolio decisions, product launches, forecasts, and category performance improvements.
• Develop and execute marketing and activation plans for Action Figures, Plush, and Imaginext.
• Adapt regional campaigns and assets for local market needs, manage agencies and partners, and track campaign performance.
• Partner with Sales and Omnichannel Retail Marketing on customer presentations, category stories, sell-in materials, retailer activations, shopper marketing, and e-commerce initiatives.
• Coordinate launches, approvals, and cross-functional priorities while representing local market insights and ensuring compliance with local regulatory and cultural requirements.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• At least 5 years of experience in Brand Management, Category Marketing, Commercial Marketing, or a similar role.
• Experience developing and executing marketing and category growth strategies.
• Strong commercial acumen and understanding of retail and consumer dynamics.
• Experience managing international brands and working within a matrix organization.
• Ability to analyze business performance data and translate insights into actionable plans.
• Strong project management, prioritization, and stakeholder management skills.
• Fluency in English and Polish is required.

Nice to have

• Proficiency in an additional CEE language.
• Experience working across multiple CEE markets.
• Experience with licensed brands or consumer products.

Culture & Benefits

• Hybrid work model combining in-person collaboration with flexibility.
• 20 or 26 vacation days plus 2 company days off.
• Company car, discounted Multisport Plus Card, health and dental insurance, life and disability insurance, and employee pension savings program.
• Employee assistance access through Modern Health, Headspace, and Maven.
• Toy discount, Christmas gift, and family benefits including fully paid parental leave and family care leave.
• Collaborative, innovative, and performance-driven working environment focused on accountability and inclusion.