Product Manager - Web Onboarding

Location: London; hybrid model with 3 days per week spent in the office.

Annual salary: £78,000–£90,000 GBP, depending on skills and experience.

Company

Flo is a global digital health and fitness product focused on female health, with an AI-powered, privacy-first, clinically backed platform.

What you will do

• Own the product roadmap for web onboarding and acquisition funnels, improving conversion, revenue, and customer lifetime value.
• Develop new funnel experiences from scratch and optimise landing pages, onboarding questions, paywalls, checkout, personalisation, and segmentation.
• Own monetisation strategy across pricing, subscription plans, promotional offers, and other conversion levers.
• Lead a high-velocity experimentation roadmap using A/B testing, customer insights, and performance data.
• Partner with User Acquisition and Growth Marketing on paid acquisition across Meta, Google, TikTok, and other channels.
• Lead a cross-functional product squad with Design, Engineering, Analytics, Payments, Marketing, and Legal.

Requirements

• Proven B2C product management experience, ideally in a high-growth consumer subscription, e-commerce, or digital product business.
• Hands-on experience building and optimising web acquisition or onboarding funnels, with measurable conversion and business impact.
• Strong understanding of product growth and monetisation, including conversion optimisation, pricing, paywalls, subscriptions, and customer lifetime value.
• Experience developing funnel experiences from opportunity identification and hypothesis definition through launch, measurement, and iteration.
• Strong understanding of paid user acquisition and the interaction between Meta, Google, TikTok, landing pages, onboarding, and conversion performance.
• Hands-on experience with A/B testing, funnel analytics, experimentation, and interpreting performance metrics.
• Strong commercial acumen covering acquisition economics, revenue optimisation, customer acquisition costs, and lifetime value.
• Excellent prioritisation, problem-solving, cross-functional collaboration, ownership, curiosity, and willingness to challenge assumptions and move quickly.

Culture & Benefits

• Mission-led, product-driven environment with ownership from brief to build to impact.
• Fast-paced culture where debate is encouraged, decisions are shared, and experimentation is valued.
• Competitive salary, annual reviews, and participation in a performance incentive scheme.
• Paid holiday, sick leave, female health leave, enhanced parental leave and pay, and health, pension, and wellbeing benefits.
• Professional growth through impactful work and learning support, plus a five-week paid sabbatical after five years.
• Flo Premium for friends and family and hybrid in-person collaboration.